Festive Mood!

Hi all! I am landing at Goa tomorrow evening by (Friday) 6.30 pm and my mobile number is (0)98409 48328. If you think about meeting, buzz me up! Cheers! See you at the fest!

Here's some images of the Magic Car installation, created for Honda, which is a take on the Magic Tree air freshener.The idea being if the magic tree makes a car smell nicer, then the HondaCivic Hybrid makes London smell better.Designed by Jesse Boyce.

Brand curry, an agency from India are the brains behind this campaign! Dowry which played a major role in deciding a marraige in India, hereafter should be treated as a bad word! I agree!

Can advertising for plastic surgery be so interesting? Well done DDB, Canada.

Interesting campaign for a flashlight called Maglite!

An excellent campaign for a navigation system called carminat 3. Simple art, Superb execution! Keep it up!
Agency: Publicis Frankfurt
Creative Diectors: Stephan Ganser/Stefan Leick/Jörn Welle
Copywriter: Stephen Quell
Art Director: Lars Heberer

An interesting execution for Seat Alhambra which comes with an integrated DVD's. For those who can't get it...its the sequence of Lord of rings in first ad and Jurassic park in the second.

Interesting! People were given perfume strips which read" This is how you smell when you smoke. 4000 toxic chemicals leave stench no perfume can mask. Just ask the people around you. Please stop smoking. You'll smell better instantly. Call 1800 438 2000"

Thanks to Trilokjit Sengupta for sending me this interesting piece of ad campaign. The campaign was designed to make people participate in the run.
Copywriter: Trilokjit Sengupta
Art director: Geo George
Agency: TBWA\MUMBAI
Client: BPL Mobile
Event: Standard Chartered Marathon

Another intersting ad from O&M. The copy reads "Talk all night at 10 paise/minute." Instead of stars they have substituted with mini speech bubbles. Simple and neat. Via
Credit: Ogilvy, New Delhi; Art Director: Krishnapriya, Copywriter: Charu Tripathi

Well! Bags seems to be the hot and happening resource of brand building nowadays. I don't think any women will be interested to carry a bag like this!

Gud idea! When you buy a piece of meat at the grocery store it will be wrapped in piece of paper with the pan on it.

Intersting campaign from wwf!

Bob Toma sent me these ads for Romantic Radio.
I can seee an idea there! But Bob if I can say, the execution could be still better.

Agency: Gavrila&Asociatii
Art director: Bob Toma
Copywriter: Alex Strimbeanu

Saturday, April 29, 2006 and Sunday, April 30, 2006 - Awards, Exhibitions, Seminars, Dinners and Fun!

Finally, India has an advertising festival of its own - GOAFEST. Not an 'awards night' within the confines of a five-star hotel, but an advertising festival on the sun-bleached sands of Goa at a specially designed venue called the Advillage. A festival of not just celebration of awards, but celebrating it in spirit. And what better place than the reveller's paradise Goa?


'Ariel' view of advillage!

Shake a leg, share an idea with creative, media professionals and marketing heads. And rub shoulders with people you see in the award books. Get to attend seminars, check out the shortlist and above all, get ready for some pure unadulterated fun in the sun. Mind you, considering the sports we have in store for you, beach volleyball will seem pretty tame by comparison. So let's celebrate and recognise some truly inspiring work. And while you're at it, get your sun-tan lotions and your beach gear out, it's surf time!

Guys and gals! I am going to be there and the news is i have some entries waiting to win there! My nick name in the goa fest is Creative Criminal. Let's meet up in between our hangovers! Cheers!

And if you haven't registered yet, quick, pull up your pants...click on the image above, registration is going to close soon!

Cool! Clubs in India use an ink stamp to identify their patrons. For Enigma (Ithink a famous pub), they replaced the simple logo stamp with a call-a-cab number and a reminder against drinking and driving which reads "Don't drink and drive. Call a cab 9821056714".
Credit: Art Director: Sanket Pathare, Copywriter: Sonal Chhajerh. Via

Interesting idea through a train handle. The copy reads "HOLD ON TIGHT. NEW BEETLE TURBO." Via

A campaign for Bajaj Room Heater ads. Interesting!
The credits for the above ads are as follows:
Copywriter: Shoeb Shaikh
Art Director: Raju Gavde

Nice thought and a very nice art!

Translation: AIDS does not concern you?
Agency: CLM BBDO / France. Via

Really interesting! This poster was done for Thai Health Promotion Foundation. Credits goes to Agency TBWA\Thailand. Look closer the basket is a cut out in that poster! Via

Ha! An interesting guerilla attempt for a nasal spray!

Brilliant! Think Why Not, an agency from Mumbai, India has done this spec work!

In India people go beyond praying gods! One such religious attempt has been smartly transformed into a brilliant guerilla for a pain relief tablet called Zonex! Religion is a very sensitive issue to handle in advertising in India. You need to have guts. I think the agency has lots. The agency behind this idea is called Idiots! I hope thats what RSS will say to them!

Brad Connell and Kelsey are the brains behind this interesting campaign from MacLaren McCann in Calgary, Alberta Canada.

Brilliant idea for an envelope! The copy says "sticks brilliantly when wet".

Here is a campaign for Morphy Richards hair dryer! Nice execution but lacks in idea! Contract, Mumbai is the agency behind this campaign and a question for them "is this the maximum level you can exagerrate"?

An interesting treatment fo a lingerie and erotic accessories! Its hot!

The ass-vertising arrives finally in Italy too.It was MTN Company, a brave and innovative integrated communication agency of South Italy, to realize about the great potentials of the bottom as advertising media.The agency has taken advantage of the ass of fascinating models to promote itself and its creative minds, and to launch the new company website (www.mtncompany.it). Models have been walking around italian towns, attracting people’s gaze not only by their body appearance. In fact girls have rising their skirt more than once, showing their bottom and white panties with MTN logo.The ass-vertising has been used within a wider re-positioning campaign, characterized by the integrated use of traditional and non-traditional communication media, like a stickering actions all over South Italy.The operation has given excellent results: within only a week the website accesses have raised over four times, and the news is spreading all over the net…

BBDO, Berlin has come up with this interesting teaser for a German lingerie store called Blush. Brilliant idea! Brilliant execution!

Stunning and powerful! The headline reads (...i think) something to the effect of "If you smoke a cigerette, the cigerette smokes you". Really superb!

This campaign is for Pesca Magazine in which the headline reads "The encyclopedia of fishing". Brilliant work by FCB, Sao Paulo.

Humo! Most of us know about this magazine! This campaign was done by them, when they offered free condoms with every magazine! Interesting art!

The most interesting business card ever I have seen in the recent times. They have used the form of a Karate Chop Board for an allied martial arts instructor. Brilliant!

Superb! An ad for O'Cedar Liquid Wax. The headline reads 'Protects wood'. Agency: JWT, Paris.

Brilliant Guerilla for Apple Ipod Hi-fi!

What a brilliant campaign! Simple and amazing! For people who didn't get this here is a hint - "look at the 'big' hands".

A new campaign for Reflex Pure White Office Paper.

The credits are:
Product: Reflex Pure White Office Paper
Agency: O’Keefe Murphy Gaff
Creative Director: Peter Murphy
Art Director: Jason Hynes
Photographer: Garth Oriander

And thanks Jay for sending me the campaign.