Thursday, April 27, 2006




Here's some images of the Magic Car installation, created for Honda, which is a take on the Magic Tree air freshener.The idea being if the magic tree makes a car smell nicer, then the HondaCivic Hybrid makes London smell better.Designed by Jesse Boyce.

2 comments:

  1. Anonymous6:26 AM

    best ambient-media.idea I have ever seen! So straight, so disturbing. Thank you for showing this to mee!

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  2. Anonymous12:28 AM

    wow, u have a very good blog with some mkg and ad best practises...

    i take some of them to my blog... (i link u on it) and add u to my links section.

    some of the spanish agencies are working on a alternative marketing idea, the no media, i think is so interesting and i will send u some information.

    congratulations for your blog

    ReplyDelete