....HOW ADVERTISING SPOILED ME....: June 2005

Wednesday, June 29, 2005

TITLE: More of what you need.
AGENCY: Cossette Atlantic
CREATIVE DIRECTOR: Don Veinish
ART DIRECTOR: Bhavik Gajjar
COPYWRITER: Ross Pryde
AGENCY PRODUCER: Derick Honig

TITLE: Beat Cancer
AGENCY:Team/Y&R Dubai
ART DIRECTOR: Syam Manohar
COPYWRITER: Shehzad Yunus

Monday, June 27, 2005

Seriously...design you can't ignore....

Sunday, June 26, 2005

This ad is to promote tablets and foam made by italian pharmaceutical company Dr. Nature and sold by Difar in Slovenia. This product helps to enlarge female breasts.

how do hot line really "looks"?

The main objective of the brief was to develop a corporate ad that reflects the passion for construction that the owners of this real estate company has because they are engineers not only contractors.

This is a campaign of in-bar posters and placemats created to boost awareness and trial of Duvel, a blonde Belgian ale.

We wanted viewers to get involved with the work and create a buzz around the bar that would get people talking and increase trial.

Duvel, which means Devil in Flemish, is a slightly pricier beer with a rather high alcohol content of 8.5%. Known for being an indulgent experience, the beer offers an unusually large, lustrous head and a mesmerizing swirl of bubbles that rise from the bottom of the glass. It�s a sensuous experience meant to be savored. The tagline "repent tomorrow" invites consumers to let go and indulge, not only in the Duvel, but in their whole approach to the evening.

The AIDS helpline number of NACO (National Aids Control Organisation) had a very limited response. The challenge was to create an ad that would communicate the message as simply and directly as possible, yet break the clutter.

Thursday, June 23, 2005

This billboard went up in an area renowned for its 'alternative therapy institutes.' Lovely idea, talent and photography combine to make this poster a sweet distraction.

South African terrain is featured in many 4x4 ads and the South African public has seen every type of 4x4 in every impossible situation. Rather than using the obvious photograph of a car in a wild landscape, this print execution allows the picture to form in one's head.