Wednesday, November 28, 2007
Titles: "Surfer", "Climber" and "Boarder"
Creative Directors: Veikko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Dietmar Neumann Beratung: Heike Flottmann, Annika Lauhöfer
Art Buying: Birgit Paulat
Production: Stefan Kranefeld Imaging, Düsseldorf
Agency: BBDO Germany
They´ve just won the Grand Prix at the Epica Awards. The motifs are inspired by the famous Pepsi-Logo in red, white and blue and show adventurous pictures. Thanks Markus for sending me the ads.
Wednesday, November 21, 2007
Tuesday, November 20, 2007
Wednesday, August 08, 2007
After the stupendous success of the two previous commercials ("balls" and "paint") Sony BRAVIA is planning to promote the third installment in the BRAVIA 'colour like no other' advertising campaign. Set to follow in the footsteps of its predecessors the new ad is a closely guarded secret which is currently being shot in New York; 'Gorgeous' director, Frank Budgen, will be directing; and this time the theme is 'play-doh'. Ruth Speakman from Sony will be ‘Twittering’ throughout the filming of the advert, providing early glimpses as the shoot unfolds. Ruth’s experiences live on set can be found at: http://twitter.com/braviaplaydoh. Thanks Clarie for sharing the information.
Thursday, July 19, 2007
Battle for the Bronchs is an interactive comic book combining live action video set in an illustrated city inside a pair of lungs: www.battleforthebronchs.com.au An asthma awareness campaign created by TEQUILA Australia for Glaxo Smith Kline, Battle for the Bronchs is aimed at young people who may suffer from asthma but tend to ignore the warning signs and avoid traditional health management messages.Told in four video episodes with original games controlled by breath (through the computer microphone) Battle for the Bronchs follows the tale of shy Alvie Oli and his mentor Deep Bref who must rise up against the evil Hack Weezer and the Trigger gang to take control of the Bronchs.
Wednesday, July 18, 2007
Alex Redmond from New Media Strategies sent me the winner has been announced for the Young Creatives Competition: Film sponsored by Nokia Nseries that was part of the recent International Advertising Festival in Cannes, France. Italy ran away with this year’s medal Now that the contest has concluded, there is some great footage both at the competition’s site as well as the reality-TV style footage on YouTube (http://www.youtube.com/user/localtheory). The YouTube videos include John Jackson from MTV explaining to the 20 teams their 48-hour mission, all 20 team submissions and some very interesting interviews with marketing icons, like Bob Scarpelli, who talks about the state of mobile advertising. In true documentary style, there is some hilarious behind-the-scenes footage at the YouTube page also, that you won’t find anywhere else.
Thursday, June 28, 2007
Monday, June 25, 2007
ChallengeOptimus is a mobile phone company based in Portugal. Their task was to create a brand experience targeted to young people within a big music festival context. They provided a solution by a service called “Broad Shoulders”. Ten big men offered their Broad Shoulders for people to climb in order to see better the concerts or just to find a lost friend amongst the crowd. This service was greatly accepted by young people, creating word of mouth in the three days of the music festival as more people were asking for the Broad Shoulders service.
Advertising Agency: Torke Stunt
Creative Directors: André Rabanea, Pedro Alegria
Art Directors: Hugo Tornelo, João Pereira
Copywriter: Gustavo Blanco
Tuesday, June 12, 2007
Monday, June 11, 2007
Wednesday, June 06, 2007
Advertising Agency: Team Eastern Block ~ Agency website: http://www.teameasternblock.com/ ~ Creatives directors: Vladislav Ivangorodsky, Marcin Markiewicz ~ Producer: Jermy Foxovich ~ Editorial: Red Car, New York ~ Editor: Edward W. Einhorn ~ Director: Vladislav Ivangorodsky, Marcin Markiewicz ~ D.P: Vladislav Ivangorodsky, Marcin Markiewicz ~ Music House: The Horse
Ben Carter from Borders Perrin Norrander (www.bpninc.com) sent me this commercial which they've done for Columbia Sportswear. Using the company president to promote a product is nothing new. Using cutelittle animals is nothing new. Using cute little animals to hump the leg of the company president...now that's uncharted territory says Ben Carter. Check it out.
Tuesday, June 05, 2007
To help Puebla Express Car Service reach customers, we partnered up with Kate Kearney's, a local bar. Then we combined their two business cards: on one side of the card is Kate Kearney's information, and on the otherside is Puebla Express Car Service's information.
Advertised brand: Puebla Express
Advert title(s): Bar
Advertising Agency: Team Eastern Block
Agency website: http://www.teameasternblock.com/
Creative director: Marcin Markiewicz, Vladislav Ivangorodsky
Friday, May 25, 2007
Director Nacho Gayán goes underground to offer us a totally different look
of the sports world. Outside big stadium and crowds, the ultimate challenge
is to face your inner fears, gaining success and respect among equals.
100 gipsy drummers get together with world class athletes in the new Nike’sad. The film introduces us into industrial settings and marginal stages toview a tension charged fight. The atmosphere´s intensity grows at thestrong beat of the public clapping and the occasional defying shouts thatcontenders address to each other.
Creative directors: Oriol Villar / Fernando Codina
Art director: Enric Soldevila
Account executives: Pablo Zea / Juan Badilla
Agency producer: Melanie Andrada
Wednesday, May 23, 2007
Agency: Duval Guillaume Antwerp
Client: Nikon Europe
Client contact: Martina Beckmann
Accounts: Alex Stergialis/Eva D'Hondt
CD: Dirk Domen/Geoffrey Hantson
Creatives: Sam De Vriendt/Bart Gielen
Photographer: Tom Nagy
Post Production: Gloss/Foyer Digital
Monday, May 21, 2007
Agency: Duval Guillaume Antwerp ~ Client: Schweppes ~ Client contact: Nathan Axford ~ Account Director: Katia Strauwen ~ CD: Dirk Domen/Geoffrey Hantson ~ Creatives: Dirk Domen/Geoffrey Hantson/Tom Van Daele ~ Production company: Bingo Family ~ Producer: Jerome Millet ~ Director: Rene Eller ~ Post prod: Nozon ~ Sound: Sonic Music
Monday, May 14, 2007
Thursday, May 10, 2007
Mudra Team Wins the AAAI-Cannes Young Creatives Contest 2007
Arun Chakkravarthy, Mohan Jo Manjooran and Mukund Olety of Mudra, Chennai were adjudged the winners in the national creative initiative taken by the Advertising Agencies Association of India (AAAI) and supported by THE TIMES GROUP.
It is also a matter of pride that the Mudra team which AAAI has selected, through a contest will be the official Indian team to take part in the Young Creatives Contest 2007 at Cannes. The winning team will be flying off to the Cannes Advertising Festival in June and to compete with other teams from all over the world in the prestigious International Young Creatives Contest.
Well done Arun and team! Keep Up the good work!
Saturday, May 05, 2007
The creative, made by Mudra's Delhi branch, shows a young man, who seems to be napping at home, caught off guard, by a mobile call from his boss. He tells his boss that he is searching for his home, and won't be able to come to office. He even swears by his wife, that he was not fibbing about his house hunting. The camera then zooms onto his laptop, where it shows him actually surfing the MagicBricks.com site, with the tagline -- "Ghar Baithe Ghar Dhoondo." (Sitting at Home, Find your Home). Thank you krish for sending me this commercial!
Samsung Mobile, to promote their newest range of slimline phones - the Ultra Edition II they lauched this viral ad which went live at 00:01 on Tuesday 1st May. The film, ‘Millimetres Matter’, aims to capture the distinctive slimness of the Ultra Edition II handsets in the balletic grace and beauty of the natural world under the microscope. Illustrating insects up close and personal, whilst playfully including a selection of minute pies and desserts - the result is a microscopic pie fight recorded on film. Thank you Claire Watson from Immediate Future Ltd for sending me this work.
Grey Global Group has just completed its second in-dept Eye On Asia study on consumer insights and trends across the region. Along with it is a brand new ad campaign, created by Grey's Regional ECD Todd McCracken and his team of honchos. Here are the ads, each artfully crafted and bringing a stimulating consumer insight to life.
Creative Director: Todd McCracken.
Writers: Todd McCracken, Craig Love Mahesan M., Justin Lim (India ad)
Art Directors: LenCheeseman, Todd McCracken
Designers: Andy Salisbury, Alex Gallacher (India), Amanda Oliver (HK, Gandhi, Japan) Jason Bowden (China/India)
Typographers: Hayden Doughty
Illustrators: Nigel Buchanan (Korea, Japan), Ev Purdie (Bartender), David Partridge (Dragon), Andy Salisbury (Gandhi), Simon Cohen (Singapore)
Photography: Steve Bonniface (India)
Stylist: Kenzy Cheeseman (India)
Thank you Eklavya for sending me this interesting piece of communication which was found in Mumbai, India. Jet Airways, one of the leading Airways in India anoounced to their customers that they have changed. Kingfisher Airlines, on top of it whipped them by saying "We made them change".
Text in the card:
Wet your finger and rub to find out what millions of women feel
After following the instructions, thanks to a special ink, the word NOTHING appears underneath.
Text back of card:
Over two million girls suffer genital mutilation every year. The AMAM association has very few members and strictly limited funds, for which reason it had to run a campaign with few resources but convincing, with a high profile. This is why a free postcard was chosen, to be distributed at strategic points where the target audience was to be found: arthouse cinemas, theatres, galleries, etc. The postcard’s impact was visible very quickly, with donations, e-mails and even mentions in the media.
Agency: Contrapunto Barcelona
Client: AMAM España
Creative Director: Tomás Oliva, Manuel Padilla
Art Director: Lorena Martí
Tim Willems sent me the new commercial by Duval Guillaume Antwerp for Lazer Helmets. Lazer Flowerpot:A flowerpot falls to its death, but not before seeing its life flash before its eyes... The final shot is filmed at 3000fps and is best viewed here to see it in more detail
Client: Lazer Helmets ~ Agency: Duval Guillaume Antwerp ~ Account: Matthieu de Winter ~ Creative Directors: Geoffrey Hantson, Dirk Domen ~ Copywriter: Alexander Goulart ~ Art Director: Veerle Vandenbroucke ~ Production Companies: Crafted Films, I-Movix, Equinoxe ~ Director/Producer: Tiago Mesquita for Crafted Films ~ DOP: Patrice Michaux, Francois Schmitt, Tiago Mesquita ~ Production Manager: Will Applebee ~ Music: Original soundtrack by Tiago Mesquita ~ Visual FX Supervisor: Ronald GrauerWater ~ Special Effects ~ VFX: Yannick Lietard
This latest project for Getty Images done by Heye Team. They sent out 7500 offline packets to promote the website www.ideenfriedhof.com. The website is only available in German, which speaks abou the death of ideas. The translated version of the letter reads "It is with deep sadness that we acknowledge the death of your idea. Beloved ideas are often torn from this world far too soon, and whether these unexpected farewells are at the behest of consultants, creative directors or customers, the pain is always real.
Perhaps your grief will be easier to bear if you know that others share in it -thousands of ideas die each day. Join our large, grieving community at www.ideenfriedhof.com and commiserate with friends over the grandeur of your idea. To find peace, please use the enclosed memorial park, which will make your desktop a place of solemn reflection.
You’ll realise how good it feels to let go. Wonderful days with beautiful new ideas lie before you. Our online catalogue ‘One Life’ will show you the latest and most important visual trends and will inspire you to fresh, stunning ideas. "
Thursday, April 12, 2007
Polaroid replaced mirrors in shopping malls and business centers with instant cameras, to reinforce the brand concept of instant images.
Agency: Santa Clara, São Paulo, Brazil
Creative Director: Fernando Campos
Art Director: Kika Botto
Copywriter: Mariana Borga
Photographer: Geison Genga