Saturday, May 05, 2007

Millimetres Matter!

Samsung Mobile, to promote their newest range of slimline phones - the Ultra Edition II they lauched this viral ad which went live at 00:01 on Tuesday 1st May. The film, ‘Millimetres Matter’, aims to capture the distinctive slimness of the Ultra Edition II handsets in the balletic grace and beauty of the natural world under the microscope. Illustrating insects up close and personal, whilst playfully including a selection of minute pies and desserts - the result is a microscopic pie fight recorded on film. Thank you Claire Watson from Immediate Future Ltd for sending me this work.

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