All the childhood should be like a fairytale. But there are several children that instead of living in a tale, live trapped on a nightmare due to the unfair difficulties present on their lives. Taking that under consideration, famous fairytale were transformed into nightmares showing that harsh reality. This campaign tries to seek volunteers to the cause.
Agency: Contrapunto Barcelona
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva / Manuel Padilla
Illustrator: Carlos Ruano