Monday, June 25, 2007

BROAD SHOULDERS!


ChallengeOptimus is a mobile phone company based in Portugal. Their task was to create a brand experience targeted to young people within a big music festival context. They provided a solution by a service called “Broad Shoulders”. Ten big men offered their Broad Shoulders for people to climb in order to see better the concerts or just to find a lost friend amongst the crowd. This service was greatly accepted by young people, creating word of mouth in the three days of the music festival as more people were asking for the Broad Shoulders service.

Advertising Agency: Torke Stunt

Creative Directors: André Rabanea, Pedro Alegria

Art Directors: Hugo Tornelo, João Pereira

Copywriter: Gustavo Blanco

5 comments:

Tösabiten said...

Hi, I wonder if you know wich song it is thats sings in this advert? I would be very happy if you could tell me. Thanks

tripleM said...

I'm portuguese and I've never heard of this. I'll try it in the next music festival.

tripleM said...

I didn't know the music but I googled it and it's Hotel Yorba by The White Stripes

Manasi Trivedi said...

super interesting!

Manasi Trivedi said...

super interesting!