ChallengeOptimus is a mobile phone company based in Portugal. Their task was to create a brand experience targeted to young people within a big music festival context. They provided a solution by a service called “Broad Shoulders”. Ten big men offered their Broad Shoulders for people to climb in order to see better the concerts or just to find a lost friend amongst the crowd. This service was greatly accepted by young people, creating word of mouth in the three days of the music festival as more people were asking for the Broad Shoulders service.
Advertising Agency: Torke Stunt
Creative Directors: André Rabanea, Pedro Alegria
Art Directors: Hugo Tornelo, João Pereira
Copywriter: Gustavo Blanco