Wednesday, August 08, 2007

Sony Bravia - The latest!




After the stupendous success of the two previous commercials ("balls" and "paint") Sony BRAVIA is planning to promote the third installment in the BRAVIA 'colour like no other' advertising campaign. Set to follow in the footsteps of its predecessors the new ad is a closely guarded secret which is currently being shot in New York; 'Gorgeous' director, Frank Budgen, will be directing; and this time the theme is 'play-doh'. Ruth Speakman from Sony will be ‘Twittering’ throughout the filming of the advert, providing early glimpses as the shoot unfolds. Ruth’s experiences live on set can be found at: http://twitter.com/braviaplaydoh. Thanks Clarie for sharing the information.

5 comments:

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Lavirale said...

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homoejectus said...

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Doc Rogers said...

hello Arvind

i've just stumbled onto your blog ... i also work in advertising, a company called BBH here in the UK.

i have a blog too www.docrogers.co.uk but it's about cool stuff from the web, it gives me a break from the ad world.

i really loved all the sony ads ... but recently someone showed me some links suggesting that all three ideas were 'taken' from other peoples work ... have you seen those?

good luck in advertising

rgds

doc rogers