Wednesday, September 06, 2006

Sm'art'


This is an interesting ad done by Agency: FCB, South Africa. The copy reads "The new RAV4 with Active Drive for ultimate stability." It is actually rare to find such a smart art execution which explains the product benefit better. Smart job!
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4 comments:

  1. cvraman6:47 AM

    How do you say it "rare to find such a smart art execution" - its very normal to me. Don't mistake me..explain to me if it any different

    ReplyDelete
  2. Anonymous2:05 PM

    I can understand this bcoz i am from the design field.

    How is a layman supposed to understand this ?

    Creativity v/s effectiveness - the battle rages on !!!

    Karthik

    ReplyDelete
  3. Anonymous7:41 AM

    It's great! I really like this one.
    But it's also classic I guess.

    ReplyDelete
  4. dobereinerr4:37 AM

    This very thought was done for an Opel Astra TVC here in Hindustan. Still, a smart execution

    ReplyDelete