A Guerilla to promote the at a restaurant named Spar by placing artificial clams on the beaches of Mumbai, India. When you open thhe clams there´s a text inside saying: " Looking for seafood? Spars Seafood festival"
I am Arvind. Presently living in chennai. Smitten by the creative bug a decade ago, I have been treading the hallowed grounds of advertising ever since. A keenness to broaden my horizons is now making me look towards distant lands. Flexibility and an innovative mind have kept me in good stead over the past few years. With the constant churning of quality communication being the bane of many a creative fellow, I have realized the value of observation. There never is a dearth of ideas around us. As long as I keep my eyes open and my mind alert. Challenges. Ahwhat would life be without them. One thing is for sure; wed never feel alive without them. And what sense does it make living if you cant feel alive. And the greatest challenge that faces me on the professional front at this point of time is landing a job as an art director in Chennai. The very point of writing this is to get noticed. By you, of course. Now if I havent impressed you (considering you have reached this part of this letter) nothing will. So writing further would be in vain. So what do I do now??? Let me tell that i have done a short film and couple of ad films too...
3 comments:
Brilliant!
Some of those are below the tide line. I hope they cleaned 'em up before the tide came in.
Do we really need advertising on the beach?
People that open the clam and see the advertisement were probably shocked.
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