Shocking creative! But not for this brand! Any comments???
Agency: Saatchi & Saatchi, Guangzhou, China
Creative Director: Polly Chu
Art Director: Darren Cheung
CopyWriter: Black Wu
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About Me
- Arvind R
- I am Arvind. Presently living in chennai. Smitten by the creative bug a decade ago, I have been treading the hallowed grounds of advertising ever since. A keenness to broaden my horizons is now making me look towards distant lands. Flexibility and an innovative mind have kept me in good stead over the past few years. With the constant churning of quality communication being the bane of many a creative fellow, I have realized the value of observation. There never is a dearth of ideas around us. As long as I keep my eyes open and my mind alert. Challenges. Ahwhat would life be without them. One thing is for sure; wed never feel alive without them. And what sense does it make living if you cant feel alive. And the greatest challenge that faces me on the professional front at this point of time is landing a job as an art director in Chennai. The very point of writing this is to get noticed. By you, of course. Now if I havent impressed you (considering you have reached this part of this letter) nothing will. So writing further would be in vain. So what do I do now??? Let me tell that i have done a short film and couple of ad films too...
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10 comments:
I hope it's a fake
oMg!!! something is happening and we are losing it?
can't believe it! LEGO!! LEGO!! what the hell!!
and the target???
they didn't even think about it!
this is a brand for children...!
creatitivy for creativy, nothing else.
I'm really not too sure about these executions. I don't think that they were thinking about the brand when making these ads. I think it's a nice idea, but wrong for Lego. Lego is supposed to be fun, young and funky. It's supposed to insire imagination, not leave one feeling "down". Is this really geared towards the target market, and if so, I would love to know which market! If I was a paren, I would certainly not buy my child or myself Lego based on this ad. I really think that Saatchi's as missed the mark
They're fakes. They were done as spec work by two creatives, and it ended up getting them fired. I just pasted a link to Ads of the World who's posted apology letters from Saatchi & Saatchi about the controversy.
http://adsoftheworld.com/blog/operation/apology_letters_for_lego
No way ... this is in horrible taste. Is it real?
Insensitive. Period.
brilliant.
why I played with lego.
that's so insensitive! clearly a patli gali type thing. Can't belv Lego would EVER even have considered releasing them. well, it's a global issue guys! creativity in advertising.. that doesnt sell!
Yea I agree with the apology, but getting fired for it, jeez?
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