Monday, December 11, 2006

Lego!




Shocking creative! But not for this brand! Any comments???
Agency: Saatchi & Saatchi, Guangzhou, China
Creative Director: Polly Chu
Art Director: Darren Cheung
CopyWriter: Black Wu

10 comments:

stralucio said...

I hope it's a fake

Santiago Creatividad said...

oMg!!! something is happening and we are losing it?

can't believe it! LEGO!! LEGO!! what the hell!!

Vicky L. said...

and the target???
they didn't even think about it!
this is a brand for children...!

creatitivy for creativy, nothing else.

Atomic said...

I'm really not too sure about these executions. I don't think that they were thinking about the brand when making these ads. I think it's a nice idea, but wrong for Lego. Lego is supposed to be fun, young and funky. It's supposed to insire imagination, not leave one feeling "down". Is this really geared towards the target market, and if so, I would love to know which market! If I was a paren, I would certainly not buy my child or myself Lego based on this ad. I really think that Saatchi's as missed the mark

Jennifer said...

They're fakes. They were done as spec work by two creatives, and it ended up getting them fired. I just pasted a link to Ads of the World who's posted apology letters from Saatchi & Saatchi about the controversy.

http://adsoftheworld.com/blog/operation/apology_letters_for_lego

contact said...

No way ... this is in horrible taste. Is it real?

Jaggernaut said...

Insensitive. Period.

J said...

brilliant.

why I played with lego.

FiNK said...

that's so insensitive! clearly a patli gali type thing. Can't belv Lego would EVER even have considered releasing them. well, it's a global issue guys! creativity in advertising.. that doesnt sell!

Imagesmith said...

Yea I agree with the apology, but getting fired for it, jeez?