Thursday, March 15, 2007

Amnesty - "Ropes"

This campaign for TheInternational Day for Human Rights wants to communicate the participation of certain solidary restaurants in Amnesty International's cause, on this particular occasion assigning a percentage of the takings to Amnesty International. It is also a call to citizens to become members. We have used variousvehicles in which the rope that ties the hands of a prisoner is cut toliberate him: a poster divided in two, a ripped flyer and a tie for bottlenecks that opens.

Agency: Ruiz Nicoli Líneas
MadridCreative Director: Delfín Martín
Copywriter: Álvaro J. Urueña
Art Director: Alex Canora
Photographer: Fico

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