Managing Those Creative Types
Bestselling author Richard Florida tells why creativity adds to the bottom line -- and how companies can keep it flowingy

Richard Florida, Ph.D., author of the bestselling The Rise of the Creative Class and the recently published Flight of the Creative Class, discussed the value of creativity in business. As defined by Dr. Florida, creativity isn't the sole province of artists and musicians -- it's the ability to find better ways to make products or to find and fill needs that no one noticed existed.

More of his interesting interview can be read from this link.