Tuesday, February 21, 2006

Superb! The copy says "It grips where other tires won't".
Credit: McCann-Erickson Belgium
AD: Laurie Lacourt
Copy: Grégory Defay
Photographer: Bernard Bertrand
Spl. Credits for david Blake for sending the Ad!


Swathi Sambhani aka Chimera said...

how come i dun see all these nice ads on the billboards here at Belgium??

Neodawn said...

If the ad is for an adhesive (Like Fevicol), I can understand. But for a tyre?
If it is a slippery surface instead of a sea-saw, maybe then the tyre will fit into the ad.

Anonymous said...

I think it's fucking brilliant!