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This is an interesting ad done by Agency: FCB, South Africa. The copy reads "The new RAV4 with Active Drive for ultimate stability." It is actually rare to find such a smart art execution which explains the product benefit better. Smart job!
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4 comments:
How do you say it "rare to find such a smart art execution" - its very normal to me. Don't mistake me..explain to me if it any different
I can understand this bcoz i am from the design field.
How is a layman supposed to understand this ?
Creativity v/s effectiveness - the battle rages on !!!
Karthik
It's great! I really like this one.
But it's also classic I guess.
This very thought was done for an Opel Astra TVC here in Hindustan. Still, a smart execution
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