Sunday, November 26, 2006

Gold's Gym!

Stickers showing two muscular arms were pasted outside the lift doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside of the lift wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open.
Agency: Quadrant Communications ltd.
Copywriter: Amit Acharekar
Art director / Illustrator / Photographer: Sandeep Poyekar
Creative Director: Paul Menacherry


Thiago Monteiro said...

Essa campanha é praticamente igual a do Superman e a do KillBill. Acho que apesar de serem criativas, começam a ser repetitivas.



Stephen said...

A nice use of space. I would have to laugh if I saw this on an elevator but a great use of the environment. Kudos!!!!