Its one of the brilliant piece of art direction, I have seen in recent times for "New History of the World." I love the way they've mixed two different historic events happened on the same time at diffent parts of the world. History Channel's campaign was somewhat on the same lines of using two different events in one ad, but this one is definitely different.
1789: Luis XIV Dies in the guillotine and Washington is chosen President. They shared the moment now They share the same page.
1815: Napoleon falls in waterloo and Niepce Toma takes the first photograph. They shared the moment now They share the same page
1502: The Spanish Inquisition begins and Leonardo Da Vinci studies the anatomy.
1668: Newton invents the telescope and the Ninjas appear in Japan. Via