Wednesday, May 03, 2006

An intersting piece of work. The copy says "You can have the tan you want. Choose yours." Idea for a sun tanning lotion. A bus shelter poster with a built-in light dimmer which makes the model’s tan change colors.
Agency: DDB, Brazil; CW: Aricio Fortes, AD: Rodrido Mendes, CD: Sergio Valente, Julio Andery. Via

1 comment:

Anonymous said...

the best ideas are the simple ones.