Wednesday, May 17, 2006




Thanks Fabio for sending me the ads. But since I am unaware of the brand, I cudn't understand the ad. Can you explain the ads?
Agency: Young & Rubicam Portugal
Art Director: Fábio São Pedro
Copy: Gonçalo Viana
Creative Director: Pedro Ferreira
Client: Danone

30 comments:

Arrow Header said...

It seems to me to be an ad for some drink that you'd like to drink till the last drop. And the ads show the view you see when you try to get the last drop out of the bottle. or smt... I'm just guessing here.

eunice szpillman said...

Well, if u are drinking to the very last drop, u put your face and head up to drink it, right? To achieve the whole thing.

And then this is the view u have of the world... just the sky :)

Cedric said...

I dont know that brand either, but i guess its really simple. Its a drink, and it says something like " get the last drop" so he put his had back do get the last drop of this great drink and thats the reason for this view.

I guess.

Orion said...

The product seems to be some sort of drink or similar. The slogan says "to the very last drop".

So when you drink it to the very last drop, you bend your head behind - and this is what you see.

Krish said...

I dont know the brand too..But I guess it is some thing of a Drink...The ad seems to say that this is how your view would be when you try to drink it and try drinking it fully to the last drop!!..The bottle would be turned upside down and you would have raised your head to such an angle to see the sky!

Manish Bhatt said...

I think its how the world appears when you're trying to catch the last drop in the bottle as the baseline suggests.

Robin Wauters said...

Danone has different brands for dairy products like milk, yoghurt, etc. (e.g. Actimel, Activia, Petit Gervais, Dan'Up, ...)
I think the 'very last drop' is a reference to the last drop of Dan'Up, and at the same time to one's, well, last drop (which is why the picture's angle is of someone lying on the ground)

Corey said...

The idea is that you're drinking this glass of yogurt. And, as the copy states, it's so good you'll drink it to the very last drop (like Maxwell House coffee -lazy copywriter). As a result, you'll view the world like this (see ads) as you finish the final drops of the drink.

sander said...

It is somekind of yoghurt drink. And when you try to get the last drop from the bottle, this what you see when you've tilted your head back.

Eebs said...

I think it's a yogurt, so my guess is that this is ad is the view you get when you're trying to get the last drop of yogurt out of the bottle.

I can't quite read the copy at the top right, but it says something about the last drop, right?

gedalia said...

as i anderstand it. when you drink to the last drop you lift the botle upwords and this picturs give you the view you see while doing this

Evan said...

It's an ad for a yogurt drink. The ad is playing on the action of tipping your head back and turning the bottle upside down in order to get every last drop of liquid out.

Yaman said...

It's about a drinkable yoghurt. How can you get the last drop out of the bottle?

Jonathan said...

It's a pretty simple ad. Looks like a new smoothie Danone is promoting. And since it's good "to the very last drop", you'll be arching your head backward, looking straight up as you drink those very last drops. Good idea.

Anonymous said...

It's pretty simple. You have to bend your head and look upwards to be able to dink every drop of yoghurt from the bottle...

Anonymous said...

it looks like the views a person drinking the drink would have as they held the bottle upside down to their mouth to savor the last drops of the drink. kinda cool.

shawn

Santa Claus said...

you have to move your head back to eat (drink?) the last bite... :D

kate said...

I don't know the brand either, but I gather it's some sort of drink in a bottle you want every last drop of (note the bottle on its head ). To get that, you must tip your head backwards - and the photos show what you see as that last elusive bit of drink passes your lips.

Alex Garnica said...

Seems the brand is Danup, a liquid yoghurt.

My guess is the product is so tasteful you drink it up to the last drop, thus you have to see the sky.

Anonymous said...

This ad is for Danone. I am not sure how you don't know the company, they are all over the place in the US and europe. They make yogurts and stuff like that. I guess what they are trying to do here is show how consumers like they drinkable yogurst so much that they tilt their head backwards and drink the very last drop (thats why they show the sky, kinda a first person shot)

I just found your blog, and it is absolutily amazing. I love it.
I am studying Business(marketing) and finding this website is like finding gold.

Kati said...

Cool blog you have here! I think the ad is Danone smoothie or yogurt. And if you drink it even beyond the last drop, that's what you'd see :)

anwerbhai said...

this is a company which makes dairy/juice products. I idea is that it is so tasty that the consumers are going down on their backs to finish it.

keerthi said...

To the Very last Drop !!

Thats the key word.. looks like the person walking is emptying the bottle upside down, and waiting for the last drop to drip out of the container..

Atleast thats what i think.

Anonymous said...

Copy says "To the very last drop" The ads are a first person view of you tilting the bottle/can to get the last drop of this beverage.

-John

Arvind said...

Hey all...

Thank you everyone for this overwhelming response to the ad! I hope fabio must be very happy!

Thanks a lot pals!

Anonymous said...

você tem que virar a cabeça para beber até a última gota. Se não entendeu o anúncio não vai entender isso também. ahahaahah

Anonymous said...

The product is called DAN UP and it's a "drinkable yogurt" from DANONE (a famous yogurt brand).

Anonymous said...

Great Idea!Kudoz to the team who cracked it.

Des said...

Why skies/outdoors only though?

Anonymous said...

Why did 23 people say pretty much the exact same thing?...