Monday, June 26, 2006

Cannes Exclusive!


Category: Insert - Fundraising & Appeals
Title: KETCHUP SACHET
Client: CAMPAIGN AGAINST LANDMINES
Agency: PUBLICIS MOJO, NEW ZEALAND

2 comments:

Eebs said...

I can't read this one-- too small. Could you tell me the idea or what the copy says?

Arvind said...

This creative was done for campaign against landmines. A ketchup sachet with the image of a boy's leg which had the cutting mark around his leg was used. Once you cut it along the marks the ketchup will flow creating an impression of bleeding.