Thursday, March 30, 2006



I found this ad somewhere in the blogosphere! I simply loved the execution and idea! Can anyone explain what this ad is for?

18 comments:

Krish said...

It seems like an Ad for ING- its a bank/financial institution..prolly the ad aggency wanted to convey the carefree mind of a child for customers of ING group!

Manish Bhatt said...

I think its for ING, who are into insurance. So maybe the idea is that even when you're gone, it would cover your loved ones, and won't let their lives fall apart like that of the street kid below the newspaper.

MangeMoteur said...

Yep, ING in a insurance/financial company.

I think the ad asks parents to think about their children future.

Maybe a program to save money for College ?

Maybe it's about growing while sleeping ? ING give high interest rates on saving accounts...

The ad remembers to all parents that their kids will remain their baby forever.

I like the idea of being covered, as M said.

That's a good one !

Anonymous said...

ING does financial services, so I am guessing retirement savings

Carrie said...

Ing's current tag line is save your money. This ad is showing that if you keep your money in a safe place, your children will also be safe and sound, not sleeping on the street.

Christian said...

Disgusting!
Nor funny in any way. Nor a great ad. Making fun with people living on the border of our society.
For me this ad says: "If that person lying down here, drunk, freezing, in a quite bad condition, would have used our financial services, he wouldn't have to sleep on the street."
Unethically.

Perhaps a photomontage? From a NGO?

Krish said...

May also be that, we cover everyone even this man in the street?

Anonymous said...

i think it says you can sleep like a baby w/o worries if you invest using ING facilities....

buzz said...

seems like ING saying that with their offerings,
good care & meetle will b taken for your offsprings !

Baffling said...

i think it meant that with ING, you can become as carefree and sleep as sound as a baby

யாத்திரீகன் said...

if you choose ING , you may endup like this ?!

Me said...

The man once had a dream as a baby. He's grown up into a bum.

cnnterry said...

i guess the meaning is:
If u've planned yr finance buying insurance early in yr life, you will not end up being a begger in the street.

cnnterry said...

I know chinese and the tag line on the newspaper reads: every adult was once a beloved child of their parents.

Anonymous said...

My God. Fourteen people criticising the ad, and the last is the only one who can read the text. Amazing.

Anonymous said...

I wanna ask for the complete link for the ad and also is there any other similar ad for the ING campaign?
Thanks

M.A. said...

Powerful.

Anonymous said...

hi

i work for ING. this is an ad for a child protection insurance plan. the idea, i think, needs no explanation.