Sunday, March 26, 2006



Wow! This was an ambient media done for slim fast! Hope you guys understand! I don't know the agency who did it, but a brilliant work!

3 comments:

Anonymous said...

that's done by scholz&friends berlin. i used to have an internship over there at that time when this piece was created. if i'm not mistaken the credits go to jens daum and frederik hoffmann (copy/AD).

Hari said...

I get that in one view this is fat and the other view she is normal, but I don't quite get the idea, meaning will ppl walking on the street see her fat first and then she will be slimmer as they move closer?


if so what about the ppl walkng in the other direction?

Adam said...

Nice concept but I doubt about its actual efficacy