Wednesday, March 29, 2006





What a brilliant usage of the medium! Grey,the agency behind this stunning Guerilla in India is ready to reap metals. The effort for Childcare, India aims to help more than 20 Million Indian Children who beg on the streets each day.Soooper!

17 comments:

Instinctive Traveller said...

absolutely brilliant. is there any stats abut how this one worked and what it brought in. i'm sorry i sound like a bean counter. i ain't one, if that's any comfort, but i sure would like to know.

@tom said...

amazing. Hats off to the barin behind it. It's high time, we hit on psychology and not funny buds of people!
I simply loved it!

klingatron said...

wow, this is really good, very powerfull. it also shows how much people care (or don't)

Anonymous said...

very cool say what an idea can you give me more info on where to get that "push him" sticker to post at my mothers store in dallas texas johnyruegas@yahoo.com

maes2ro said...

:: simply... speechless. ::

maes2ro said...

:: simply... speechless. dope campaign... ::

Ashwin said...

Macha

Where do these campaigns appear. I've not seen much in this genre in popular media.

Is the intent to reach the audience or the jury?

Anyway..Good Ad for Good cause. I wish its put to good use too :-)

BTW have a couple of more ads in my blog, waiting for ur review :-)

Ashwin

Ohad Gliksman said...

Wow, where do you find all this stuff? I am going to add you site to my recommended links in my blog @ Ohad's Internet News

Cool content.

Ohad

merlin said...

its always said that ads deceive but here....brilliant..

Anonymous said...

well, pretty good, but lets take the full scope into account:

what does the back of the ad look like? is it actually the back of the kid or just some white?

this makes an impression from the perspective that we are first seeing it, but if you to see it in real life, it would be this "back that i speak of that you would actually see first.

Also, what stores would actually agree to have this on their door? Glass doors only come in expensive places, and expensive places want you to put you money in their store, not think about starving children.

So again, pretty cool, but no one has commented on the parts that dont make so much sense; artistic, but not too practical

-bigpic thinker

He Who Says What Nobody Else Will said...

Whatever, this is just another case of minorities tooting their own horns in an attempt to get a hand out. Singularity under the banner of affirmative action such as this is detrimental to the thought of unity and a sense of "one people." Why aren't we raising money for the impoverished Chinese and Nigerian children with this campaign? Why not help all the children of the world? If those Indian kids wanted jobs, they could go make my Nikes.

Anonymous said...

Minorities and affirmative action have absolutely nothing to do with this situation. Indians might be minorities in the US or UK or wherever else, but certainly not in India. These are simply poor children. Providing for their welfare has nothing to do with affirmative action.

We could raise money for other kids, but you have to start somewhere and these guys shouldn't be faulted for focusing on local concerns.

Anonymous said...

Actually, this has absolutely nothing to do with either minorities or affirmative action. Indians might be minorities to us in the US/UK/wherever, but this is a charitable organization operating within India, and so has nothing to do with minority politics. The organization has nothing to do with affirmative action in that it's only raising funds/awareness on behalf of poor children. That is distinct from advocating that they be given preferential treatment.

Yes we could be helping out Chinese/Nigerian children, but that doesn't mean we should blame this organization for starting small and focusing on a local concern.

Amit Srivastava said...

great idea.. any idea who is behind all this and where did this ad appear. the number plate of the car infront tells that the place might be in bangalore.

Anonymous said...

great stuff man, i really dig this but would love to see more backstory. i tried googling them but couldnt find anything

Anonymous said...

it is for kids in india..u dont see fucking american agencies doing ad for kids in china...no each country for their own! Indian agency, indian campaign, indian kids!!! Why don;t u take ur Nike shoees and stick them where the sun dont shine! And hey its not that ur saying what nobody else will....ur syaing what nobody else would ever think...coz the rest of us have hearts and souls...now Im syaing what nobody else will!!

Anonymous said...

fuck all copy of a rexona ambient