Tuesday, March 14, 2006


Leo Burnett, Lisbon came up with touching creative mailer to send it to corporates
requesting them to donate during the Christmas Season. The box contained an image
of this sleeping kid and many receivers were shocked on opening the box.

3 comments:

breeze jos said...

i think there is nothing to be shocked about seeing a child in a box...they might be shocked on seeing word donate.....
the real shock should develop when seeing a child out in slum where there is no one to provide a helping hand.....
but thanks to leo for such a master brain

Kadu Dias said...

Great Idea.

Ashwin said...

Hi..This is Ashwin. We've exchanged a few comments on your blog long back.

I've created http://adver-teaser.blogspot.com to archive my ideas for various brands and also to review indian ads.

Would be happy if you review my work.

:-)