Friday, March 10, 2006



This is one of the classy creative done by O&M, India. Soooper! Isn't it.

(Hint: Fevicol is an adhesive. Look closely at the trees)

3 comments:

Anonymous said...

does tht mean the trees are adhered to the soil so strongly tht they dont wither away like the rest?

Arvind said...

Nope. Look at the leaves, while other trees have shredded their leaves, the one with fevicol board is full of leaves. This is a powerful communication for the brand.

copywriterhater said...

ha ha ha!! so much for these ad guys and their creative.. what's the use of doing these ads which are sent only for the awards but needs explanation to the common man/ consumer? Lol !!!