Wednesday, April 12, 2006


The ass-vertising arrives finally in Italy too.It was MTN Company, a brave and innovative integrated communication agency of South Italy, to realize about the great potentials of the bottom as advertising media.The agency has taken advantage of the ass of fascinating models to promote itself and its creative minds, and to launch the new company website (www.mtncompany.it). Models have been walking around italian towns, attracting people’s gaze not only by their body appearance. In fact girls have rising their skirt more than once, showing their bottom and white panties with MTN logo.The ass-vertising has been used within a wider re-positioning campaign, characterized by the integrated use of traditional and non-traditional communication media, like a stickering actions all over South Italy.The operation has given excellent results: within only a week the website accesses have raised over four times, and the news is spreading all over the net…

2 comments:

Freddy said...

i dont like this idea at all. sure its a "new" way of advertising, but come on. who will actually remember the product? All you remember will be the ass.

pink giraffa said...

This idea is great. And I am a girl and I like it as well. Playing with good women works always and don´t forget the cultural setting: this is italy and here sex sells. Ok maybe your right, in the cold north europe it wouldn´t work. Imagine all the feminists crying and shouting.. And the men would look away very ashamed...:)