Thursday, April 27, 2006

Here's some images of the Magic Car installation, created for Honda, which is a take on the Magic Tree air freshener.The idea being if the magic tree makes a car smell nicer, then the HondaCivic Hybrid makes London smell better.Designed by Jesse Boyce.


doctor_best said...

best ambient-media.idea I have ever seen! So straight, so disturbing. Thank you for showing this to mee!

::metamike:: said...

wow, u have a very good blog with some mkg and ad best practises...

i take some of them to my blog... (i link u on it) and add u to my links section.

some of the spanish agencies are working on a alternative marketing idea, the no media, i think is so interesting and i will send u some information.

congratulations for your blog