Tuesday, April 25, 2006



An interesting execution for Seat Alhambra which comes with an integrated DVD's. For those who can't get it...its the sequence of Lord of rings in first ad and Jurassic park in the second.

3 comments:

doctor_best said...

does this one really work in india? in germany no one would get the link to the movies. and by the way, in germany it is not allowed to watch DVD while driving …

Anonymous said...

First, I think it's a spanish ad. I've seen it published in a magazine so it's not related to german laws at all.
Second, why wouldn't the germans don't get the link to the movies? I think it works everywhere the movie has been seen. If they haven't seen them, probably they won't have cars either.

I think it's a very good campaing. Good idea. Great art directon.

doctor_best said...

oh, i like the creativ approach - and I have seen both films. Maybe I would have understood the ads if I had seen them full size... actually I think they are great for cannes, but for selling cars?