Monday, June 26, 2006

Cannes Exclusive!


Type Of Advertisement: Magazine
Category: Savoury Foods
Title: KNIFE
Advertiser: COLUN
Product or Service: SOFT SPREADABLE BUTTER
Entrant Company, City: PROLAM Y&R, Santiago
Metal won: Bronze
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4 comments:

dobereinerr said...

Friggin awesome!

4:46 AM
Anonymous said...

this idea was used for a cake frosting brand for years during the seventies and eighties in the u.s. it was duncan hines or pilsbury or betty crocker. one of those. and the tv ad would show someone cut a knife out of a paper plate and use it to ice a cake.

12:32 PM
Anonymous said...

Frank Zappa even wrote a song called "Flakes" in 1970 where he said, "I'm a moron and this is my wife/She's frosting a cake with a paper knife."

12:40 PM
Anonymous said...

And here is an article about the woman who conceived of the paper knife campaign for Pilsbury frosting.
http://www.journalism.missouri.edu/news/2006/03-13-carol-williams.html

12:43 PM

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