Mahesh V, Senior Creative Director at O&M, Bangalore, passed away due to a Heart Attack on March 20, 2006. He was just 32. He is the key man behind the most famous Hutch Campaign that rocked India couple of years back. Mahesh and Rajiv were a dream team, who won many awards including two gold and two silver lions at Cannes, a silver pencil at the One Show and two grand prizes at the London International.
As an impending creative person, I was astonished by the way Hutch campaign was done. It was simple, amazing and brilliant. I’m sure this news is a great shock for the Indian Advertising industry.