Thursday, September 28, 2006



Amazingly simple!

Lynx 24!

The line reads "You never know when" LYNX 24, works 24 hours a day.

Wednesday, September 27, 2006


Love the way they do ads for Harley Davidson. So confident. So powerful. Hope you guys like it too.

Interesting Idea!

Agency: Ad Planet Group, Singapore
Creative Director: Leo Teck Chong, Alfred Teo
Art director: Chen Yilong, Andrew Leong, Leo Teck Chong
Copywriter: Alfred Teo

Tuesday, September 26, 2006


A simple and neat execution! The line reads "Genuine leather". Done by The Classic Partnership Advertising, Dubai, UAE.

Sunday, September 24, 2006

The Economist!

The ad was placed in the official program booklet of the Global Leadership Forum, an international conference held last August in Kuala Lumpur. Donald Trump was the keynote speaker at the event.

Client: The Economist
Agency: Ogilvy Malaysia / RedCard Singapore
Creative Director: Daniel Comar
Art Director: Johnnie Tey
Copywriter: Kenneth Yu
Client Service: David Mayo / Robert Doswell

Wednesday, September 06, 2006

What are Ideas, Exactly?

I was really excited to see such a response. It was great guys! Thank you all! I wanted it to be more interactive. So guys please send in your comments and suggestions.

Ok. What are Ideas? Jim Rohn once said “Ideas can be life-changing.” It’s true. Ideas are new relationships between the things we know, to make new things that we don’t know. I’m sure that’s a bit confusing. Let me put it this way. It’s that flash of light that lets you see things in a new way. So every idea is a new discovery. If you think now you’ll find new wine from old bottles. George Bernard Shaw explained it even better “If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” "The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." - Leo Burnett. Advertising Ideas are the same, they weave words, images and sounds together in new ways every time to excite, entertain and enlighten the people. So how do we get one?


This is an interesting ad done by Agency: FCB, South Africa. The copy reads "The new RAV4 with Active Drive for ultimate stability." It is actually rare to find such a smart art execution which explains the product benefit better. Smart job!

Monday, September 04, 2006

How to get great ideas?

Is this a million dollar question? Yes it is! If you have a good idea… its worth more than a million. How to get good ideas? There are no formulas, guide lines or modules to follow. Getting ideas is like riding a wild horse. You always end up with bruises and broken legs. But still you want to give it a try. From now on I’m going to share a little of my knowledge in how to get great ideas. Let me know this first… are you interested?

Right words!

Another interesting piece of work. Anyone knows the agency?

Gud job!

This interesting piece of work was done by Scholz & Friends, Berlin for www. The copy reads "life's too short for the wrong job!"

Need a smoke?

Done by Perfil BTL Santiago- Chile, an ambient media to prevent smoking. Fake cigarettes were placed in high-traffic streets in Chile, rolled with a PSA paper telling smokers: “It seems not only do you need a cigarette, you also need help.”

Friday, September 01, 2006

Cool down!

The copy reads "Cool down your anger". Perfect with Zidane!