Friday, February 09, 2007

Polio Film!

Pune-based Seagull, a leading advertising agency, has won the 1st prize at the Tag Media in-store network contest. This contest invited entries from all over the country from Advertising Agencies, Design firms, and students to submit Public Service announcements for any cause that they strongly support. Seagull's entry was a film on Preventing Polio. The winning ads are being aired on the Tag Media Network from 10th January for a month. The Tag Media Network is India's first National In-store television network with a current reach of over 5 million viewers through their tie-up with National Supermarket chains - Spencers, Foodworld and Fabmall.

Seagull won this award ahead of leading advertising groups in the country. The team that created the film were Sameer Desai, MD, Seagull, alongwith N Selva Kumar & Charudatt Chote. The film of 30 secs duration, depicts the polio affected kid's view of walking.Says Sameer Desai, "At Seagull we believe communication needs to be led by a consumer insight to make it relevant & meaningful. ". ...

Thursday, February 08, 2007

Trillion for Lebanon!

Trillion for Lebanon supports the rebuilding efforts in Lebanon. Theywanted a direct mailer inviting wealthy individuals in Dubai to a fundraising dinner. Avoiding pictures of injured children, a touristguidebook titled ‘Treasures of Lebanon’ was sent. But instead ofbeautiful pictures inside, the reader finds pages made of tissue paper.The appeal for donations was on the inside back cover. 300 copies were mailed and the dinner was a success. Amount raised was$224,600, giving an ROI of 1020%.

Client: Trillion for Lebanon
Agency: TBWA\RAAD, Dubai
Copywriters – Bassam Doss, Sandeep Fernandes, Sakib Afridi
Art Directors – Sakib Afridi, Sandeep Fernandes, Bassam Doss
Photographer – Fouad Abdel Malak
Producer – Kishore Ramchandran


FAADA (a foundation for the adoption, the sponsorship and defense ofthe animals) has the objective of ¨conscientizar¨people on the consequences to buy an animal very impulsively, without thinking about the responsibilities that entail. For that reason, a run overPlaystation, Mr.Potato and a Circuit, represents three animals thatwere abandoned as used toys.

Text: Each time more people get tired of your animals and theycondemn them the death abandoning in roads. A dog is not a toy.

Agency: Contrapunto Barcelona
Client: F.A.A.D.A
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva / Manuel Padilla
Photographer: Carlos Spottorno

Just Like That

The Lakme Hairnext Styling Gel curls up straight hair and gives that bouncy look. Posters and direct mailers were made with a ribbon that ran across the length. The instruction asked for the ribbon to be lifted and released. The ribbon curled up instantly into an elegant bounce.

Agency: Lowe,Mumbai.
Creative Director: Shriram iyer, Tasneem Ali
Art director: Mandar P Wairkar
Copywriter: Mihir Dhairyawan
Photographer: Jimeet Pawaskar

Beer shop!

Headline reads : Genuine indian beer at "a tutta birra", Milan's beer shop.
Agency: Saatchi&Saatchi, Milan
Creative directors: Guido Cornara, Agostino Toscana
Art director: Pericles Pericleous
Copywriter: Norbert Graf
Photographer: Sakis Lalas

Wednesday, February 07, 2007


Smart idea! Done by McCann Ericksson /Brazil.


I still remember the previous campaign for Veja magazine. Its so powerful that you can't forget. Here is yet another campaign by Almap BBDO. The copy reads "Get both sides".

JK Tyres!

Agency: Everest Brand Solutions, Mumbai, India
Creative Director: Makarand Patil, Vijay lalwani
Art Director: Gautam Wadher
Copywriter: Gautam Wadher
Illustrator: Pravin Patil, Gautam Wadher

D-Tack Adhesive Tapes!

Pretty good! Anyone know the agency?

Axe - Towels!

Really interesting stuff!
Agency: Lowe Mena, Dubai
Creative Director / Copywriter: Clinton Manson
Creative Director / Art Director: Dominic Stallard


This was done by Ogilvy & Mather, Mumbai, India whare the copy reads "Save trees. Save wildlife"

Monday, February 05, 2007

Living Dead!

This is an interesting work done for Help Age India! In India, its a common practice to garland a deadman's portrait. In this ambient initiative by Archies Ltd., on behalf of Help Age India, old people walked the streets holding garlanded photoframes around their faces with a small message at the bottom reading "This is how many families treat their old, while they are alive." Thank you Rohit Srivastava for sending me this!

rohit srivastava

Music Therapy!

Music also cures. Music therapy sections at the Sant Joan de DéuHospital. Program sponsored by Fundación Ilusiones.
Agency: Contrapunto BBDO Barcelona
Client: Fundación Ilusiones
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva / Manuel Padilla


I really like this one! I hope it's an inhouse stuff done by Bates India! Thanks Srijeet Das for sending me this!

Its YOU!

Front cover of Time magazine! Brilliant!

Nokia's New Viral!

Nokia has just launched a newviral campaign called Pjotro vs DJ eFFeX. The original Pjotro campaignlast year has received some very positive feedback and won a number ofviral awards, now Nokia has extended the campaign and got the humanbeatbox DJ eFFeX involved. The viral is a launched to help the NseriesMusic range devices. As your blog is a marketing blog and i see that youare keeping an eye out for such campaigns, i just thought that it willbe nice to let you know first.

Here are some of the URLs:Main site -

Agency which created the viral is FarFar ( in Sweden. Thanks Eddie Yu for sending this information.

Save Wildlife!

Shikari Shambu was a famous hunter and comic character in a children's magazines in India .
The whole ad is based on Shambu who has turned into a security since there is no wildlife! So guys save wildlife!
Agency: Fullmoon Advertising
Location: Cochin, India
Copywriter: Satish Bhaskaran
Art Director: Shaiju PS, Antony Britto
Illustration: Narahari
Medium: Poster