Polio Film!

Pune-based Seagull, a leading advertising agency, has won the 1st prize at the Tag Media in-store network contest. This contest invited entries from all over the country from Advertising Agencies, Design firms, and students to submit Public Service announcements for any cause that they strongly support. Seagull's entry was a film on Preventing Polio. The winning ads are being aired on the Tag Media Network from 10th January for a month. The Tag Media Network is India's first National In-store television network with a current reach of over 5 million viewers through their tie-up with National Supermarket chains - Spencers, Foodworld and Fabmall.

Seagull won this award ahead of leading advertising groups in the country. The team that created the film were Sameer Desai, MD, Seagull, alongwith N Selva Kumar & Charudatt Chote. The film of 30 secs duration, depicts the polio affected kid's view of walking.Says Sameer Desai, "At Seagull we believe communication needs to be led by a consumer insight to make it relevant & meaningful. ". ...