Thursday, June 28, 2007
Monday, June 25, 2007
ChallengeOptimus is a mobile phone company based in Portugal. Their task was to create a brand experience targeted to young people within a big music festival context. They provided a solution by a service called “Broad Shoulders”. Ten big men offered their Broad Shoulders for people to climb in order to see better the concerts or just to find a lost friend amongst the crowd. This service was greatly accepted by young people, creating word of mouth in the three days of the music festival as more people were asking for the Broad Shoulders service.
Advertising Agency: Torke Stunt
Creative Directors: André Rabanea, Pedro Alegria
Art Directors: Hugo Tornelo, João Pereira
Copywriter: Gustavo Blanco
Tuesday, June 12, 2007
Monday, June 11, 2007
Wednesday, June 06, 2007
Advertising Agency: Team Eastern Block ~ Agency website: http://www.teameasternblock.com/ ~ Creatives directors: Vladislav Ivangorodsky, Marcin Markiewicz ~ Producer: Jermy Foxovich ~ Editorial: Red Car, New York ~ Editor: Edward W. Einhorn ~ Director: Vladislav Ivangorodsky, Marcin Markiewicz ~ D.P: Vladislav Ivangorodsky, Marcin Markiewicz ~ Music House: The Horse
Ben Carter from Borders Perrin Norrander (www.bpninc.com) sent me this commercial which they've done for Columbia Sportswear. Using the company president to promote a product is nothing new. Using cutelittle animals is nothing new. Using cute little animals to hump the leg of the company president...now that's uncharted territory says Ben Carter. Check it out.
Tuesday, June 05, 2007
To help Puebla Express Car Service reach customers, we partnered up with Kate Kearney's, a local bar. Then we combined their two business cards: on one side of the card is Kate Kearney's information, and on the otherside is Puebla Express Car Service's information.
Advertised brand: Puebla Express
Advert title(s): Bar
Advertising Agency: Team Eastern Block
Agency website: http://www.teameasternblock.com/
Creative director: Marcin Markiewicz, Vladislav Ivangorodsky