Friday, May 25, 2007

Nike Momentum!

Director Nacho Gayán goes underground to offer us a totally different look
of the sports world. Outside big stadium and crowds, the ultimate challenge
is to face your inner fears, gaining success and respect among equals.

100 gipsy drummers get together with world class athletes in the new Nike’sad. The film introduces us into industrial settings and marginal stages toview a tension charged fight. The atmosphere´s intensity grows at thestrong beat of the public clapping and the occasional defying shouts thatcontenders address to each other.

Client: Nike
Agency: Villarrosàs
Creative directors: Oriol Villar / Fernando Codina
Art director: Enric Soldevila
Copywriter: Tuning
Account executives: Pablo Zea / Juan Badilla
Agency producer: Melanie Andrada

Wednesday, May 23, 2007


Florian Meimberg, Creative Director, Grey Worldwide GmbH sent me this interesting piece of work which they did for Toys'r'us!


Mireia Regàs from Tiempo BBDO sent me this interesting new interactive campaign they did for Greenpeace.

Nikon Coolpix!

Agency: Duval Guillaume Antwerp
Client: Nikon Europe
Client contact: Martina Beckmann
Accounts: Alex Stergialis/Eva D'Hondt
CD: Dirk Domen/Geoffrey Hantson
Creatives: Sam De Vriendt/Bart Gielen
Photographer: Tom Nagy
Post Production: Gloss/Foyer Digital

Monday, May 21, 2007

Schweppes Fruit Carbs!!

Agency: Duval Guillaume Antwerp ~ Client: Schweppes ~ Client contact: Nathan Axford ~ Account Director: Katia Strauwen ~ CD: Dirk Domen/Geoffrey Hantson ~ Creatives: Dirk Domen/Geoffrey Hantson/Tom Van Daele ~ Production company: Bingo Family ~ Producer: Jerome Millet ~ Director: Rene Eller ~ Post prod: Nozon ~ Sound: Sonic Music

Monday, May 14, 2007


Mark Ardelius from Åkestam Holst, Stockholm, Sweden sent me this interesting piece of work for Nezeril (AstraZeneca).
Art Directors/Copywriters: Fredrik Josefsson, Lars Holthe, Johan Baettig
Ad assistants: Kenna Magnusson, Marcus Wallander
Published: April 2007

Thursday, May 10, 2007

Cannes Young Creatives Contest 2007

Mudra Team Wins the AAAI-Cannes Young Creatives Contest 2007
Arun Chakkravarthy, Mohan Jo Manjooran and Mukund Olety of Mudra, Chennai were adjudged the winners in the national creative initiative taken by the Advertising Agencies Association of India (AAAI) and supported by THE TIMES GROUP.
It is also a matter of pride that the Mudra team which AAAI has selected, through a contest will be the official Indian team to take part in the Young Creatives Contest 2007 at Cannes. The winning team will be flying off to the Cannes Advertising Festival in June and to compete with other teams from all over the world in the prestigious International Young Creatives Contest.
Well done Arun and team! Keep Up the good work!

Saturday, May 05, 2007

Save The Children!

All the childhood should be like a fairytale. But there are several children that instead of living in a tale, live trapped on a nightmare due to the unfair difficulties present on their lives. Taking that under consideration, famous fairytale were transformed into nightmares showing that harsh reality. This campaign tries to seek volunteers to the cause.

Agency: Contrapunto Barcelona
Client: FAADA
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva / Manuel Padilla
Illustrator: Carlos Ruano

Magic Bricks!

The creative, made by Mudra's Delhi branch, shows a young man, who seems to be napping at home, caught off guard, by a mobile call from his boss. He tells his boss that he is searching for his home, and won't be able to come to office. He even swears by his wife, that he was not fibbing about his house hunting. The camera then zooms onto his laptop, where it shows him actually surfing the site, with the tagline -- "Ghar Baithe Ghar Dhoondo." (Sitting at Home, Find your Home). Thank you krish for sending me this commercial!

Millimetres Matter!

Samsung Mobile, to promote their newest range of slimline phones - the Ultra Edition II they lauched this viral ad which went live at 00:01 on Tuesday 1st May. The film, ‘Millimetres Matter’, aims to capture the distinctive slimness of the Ultra Edition II handsets in the balletic grace and beauty of the natural world under the microscope. Illustrating insects up close and personal, whilst playfully including a selection of minute pies and desserts - the result is a microscopic pie fight recorded on film. Thank you Claire Watson from Immediate Future Ltd for sending me this work.

Eye On Asia!

Grey Global Group has just completed its second in-dept Eye On Asia study on consumer insights and trends across the region. Along with it is a brand new ad campaign, created by Grey's Regional ECD Todd McCracken and his team of honchos. Here are the ads, each artfully crafted and bringing a stimulating consumer insight to life.

Creative Director: Todd McCracken.
Writers: Todd McCracken, Craig Love Mahesan M., Justin Lim (India ad)
Art Directors: LenCheeseman, Todd McCracken
Designers: Andy Salisbury, Alex Gallacher (India), Amanda Oliver (HK, Gandhi, Japan) Jason Bowden (China/India)
Typographers: Hayden Doughty
Illustrators: Nigel Buchanan (Korea, Japan), Ev Purdie (Bartender), David Partridge (Dragon), Andy Salisbury (Gandhi), Simon Cohen (Singapore)
Photography: Steve Bonniface (India)
Stylist: Kenzy Cheeseman (India)

Ambush marketing at its best!

Thank you Eklavya for sending me this interesting piece of communication which was found in Mumbai, India. Jet Airways, one of the leading Airways in India anoounced to their customers that they have changed. Kingfisher Airlines, on top of it whipped them by saying "We made them change".


Text in the card:
Wet your finger and rub to find out what millions of women feel
After following the instructions, thanks to a special ink, the word NOTHING appears underneath.
Text back of card:
Over two million girls suffer genital mutilation every year. The AMAM association has very few members and strictly limited funds, for which reason it had to run a campaign with few resources but convincing, with a high profile. This is why a free postcard was chosen, to be distributed at strategic points where the target audience was to be found: arthouse cinemas, theatres, galleries, etc. The postcard’s impact was visible very quickly, with donations, e-mails and even mentions in the media.
Agency: Contrapunto Barcelona
Client: AMAM España
Creative Director: Tomás Oliva, Manuel Padilla
Art Director: Lorena Martí
Photography: Guixa

Lazer Flowerpot!

Tim Willems sent me the new commercial by Duval Guillaume Antwerp for Lazer Helmets. Lazer Flowerpot:A flowerpot falls to its death, but not before seeing its life flash before its eyes... The final shot is filmed at 3000fps and is best viewed here to see it in more detail

Client: Lazer Helmets ~ Agency: Duval Guillaume Antwerp ~ Account: Matthieu de Winter ~ Creative Directors: Geoffrey Hantson, Dirk Domen ~ Copywriter: Alexander Goulart ~ Art Director: Veerle Vandenbroucke ~ Production Companies: Crafted Films, I-Movix, Equinoxe ~ Director/Producer: Tiago Mesquita for Crafted Films ~ DOP: Patrice Michaux, Francois Schmitt, Tiago Mesquita ~ Production Manager: Will Applebee ~ Music: Original soundtrack by Tiago Mesquita ~ Visual FX Supervisor: Ronald GrauerWater ~ Special Effects ~ VFX: Yannick Lietard

Death of ideas!

This latest project for Getty Images done by Heye Team. They sent out 7500 offline packets to promote the website The website is only available in German, which speaks abou the death of ideas. The translated version of the letter reads "It is with deep sadness that we acknowledge the death of your idea. Beloved ideas are often torn from this world far too soon, and whether these unexpected farewells are at the behest of consultants, creative directors or customers, the pain is always real.

Perhaps your grief will be easier to bear if you know that others share in it -thousands of ideas die each day. Join our large, grieving community at and commiserate with friends over the grandeur of your idea. To find peace, please use the enclosed memorial park, which will make your desktop a place of solemn reflection.

You’ll realise how good it feels to let go. Wonderful days with beautiful new ideas lie before you. Our online catalogue ‘One Life’ will show you the latest and most important visual trends and will inspire you to fresh, stunning ideas. "

Small Condom Ad!

This creative won the 2nd prize for a nation-wide contest conducted by Brand Equity. 'Small Condom Contest'

Copywriter: Viswaprasad Raju
Art Director: Ramakrushna
Photography: Sridhar