Wednesday, November 29, 2006
Did you know most people will experience some sort of gum disease in their lifetime? That’s why once you notice your gums are bleeding, you shouldn’t delay, but have them attended to right away.
Bleeding gums usually are a sign of gum disease. In most cases, it’s an indication of gingivitis, a condition where the gums are inflamed. Gingivitis can develop into periodontal disease where bacteria infects the gums and tissues in your mouth. If left untreated, it can result in one’s teeth falling out.
Parodontax is a unique sodium-bicarbonate based toothpaste that contains natural herbs such as rhatany, chamomile, echinacea, mirra and mint. It reduces bleeding gums and prevents gingivitis and periodontitis.
“People with bleeding gums often don’t know what to do,” says Subba Raju, CEO of Grey Global Group Singapore. “Most tend to ignore it. Only when it becomes worse, do they do something about it.”
“This new campaign for Parodontax raises the awareness for preventing bleeding gums. It tackles a very difficult problem in an engaging way,” continues Raju. “We want people to take an active step. Brushing with Parodontax helps reduce gum bleeding. Seeing your dentist, ultimately, is the best.”
The Parodontax campaign breaks nationwide across specialist dental clinics and on 12-sheet posters in MRT stations.
For more information about Parodontax or the campaign, contact Subba Raju at email@example.com or call (65) 6511 7600.
Client: GlaxoSmithKline Singapore
Agency: Grey Global Group Singapore
Client Service: Jimmy Teo, Cindy Khaw
Creative Directors: Koh Hwee Peng, Justin Lim
Art Directors: Elsa Peck, Koh Hwee Peng, Nick Tan
Copywriter: Justin Lim
Photographer: Photolibrary, Ric Tang/Shutterbug
Retoucher: Evan Lim/Magic Cube
IGNITED MINDS UNVEILS VAIO IN BRAZIL
When it came time to introduce the Sony VAIO brand in Brazil, Marina del Reyagency Ignited Minds was ready to helm the launch. The strategy was to focus on mobility, but since VAIO is a status symbol across Latin America,we also had to convey style and design," says art director Tim Washburn. Being a launch spot, it needed to feel Œbig," adds copywriter JasonCarter. "But we only had two weeks to produce the spot once it was approved.We ended up shooting, transferring and editing in 72 hours in Sao Paulo. Sofar, the results have been favorable. According to Washburn, The commercial was originally slated to run exclusively in Brazil but the client has nowdecided to air it throughout Latin America.
Agency: Ignited Minds Client: Sony Product: Vaio TX Creative Director: Mike Wolfsohn Art Director: Tim Washburn Copywriter: Jason Carter Production Company: Brasilera Filmes Director: Bia Flecha Photography director: Zé Bob Eliezer Post production / 3D: PIX POST Executive Producer: Magda Barbieri / Diego España Producer: Pedro Araujo Sound : Estudio Angels
Sunday, November 26, 2006
Thursday, November 23, 2006
Sony Bravia's latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people. What impressed me most was "Behind the scenes" of the film. Here take a look at it!
Monday, November 20, 2006
I don't know the authenticity of this information, but found it interesting. KFC names EnviroAd as Space Advertising Agency-of-Record after admitting its Area 51 “Face from Space” promotion was “ill-conceived and moronic.”You can read more of this article here.
WWF in the Netherlands launches a climate campaign this week, thanking those who take interest in contributing to the environment. Visitors of WNF.nl are confronted with a 3D giraffe layered ad, leading to an irresistible (free) screensaver. Check it out on http://www.wnf.nl/ and download here.
Agency: Black Magic Marker (www.blackmagicmarker.nl)
Thank you Femke for sending this!
These two ads were done for Adobe Magazine (Greece). The first is one for the creative suite2applications and the second one is for the technical support department of the adobeauthorised disrtributor in greece, the company that publishes adobe magazine.
Art director: Stamatis galanoudis
Friday, November 17, 2006
Wednesday, November 15, 2006
In recent times, probably in the past 5-7 years, the concept of Indian and Indian-ness has faced a big boom in marketing, promotions, music, Hollywood films and most importantly, in advertising. We have seen ads before, like this one which uses an Indian goddess, who many people around the world pray to and worship. How much of an effect does this have on the Indian culture, in the eyes of the rest of the world? For a person who is new to the culture, what understanding would they derive, if they happened to come across an ad like this?
What do you feel about this ad? Apart from the fact that it is definitely a smart idea, how much of an effect do you think it has on the Indian culture and more importantly, the Hindu religion?
Agency: JWT Paris, France
Art Director: Giovanni Settesoldi
Copy: Luissandro DelGobbo
Sunday, November 12, 2006
Agency: 1861 United