Friday, December 29, 2006


Brand: Smash Innerwear

Thursday, December 28, 2006

Looking for seafood?

A Guerilla to promote the at a restaurant named Spar by placing artificial clams on the beaches of Mumbai, India. When you open thhe clams there´s a text inside saying: " Looking for seafood? Spars Seafood festival"


Hits you hard! What a powerful way to use the staplers in the magazine as an idea for your campaign! Brilliant! Agency????


I'm seeing a stunning art campaign after a long time! The line reads "Adventure is everywhere"!

Sensitive skin!

Agency: Draft FCB, Germany
Creative Director: Bernd Bender-Asbeck
Art Director: Mark Freiboth
Copywriter: Arne König
Photographer: Moritz Nicolaus Schmid

Friday, December 22, 2006

Try it on. Boys!

An interesting idea executed for American Apparel. The line reads "Try it on. Boys"

Thursday, December 21, 2006

NO Boundaries

Ed labetski from Baltic FCB sent me this interesting film. Check it out!


F.A.A.D.A. A Spanish foundation created in defence of the animals, wanted to promote adoption and sponsoring in their annual summit. They needed pictures of people with their mascots. So they sent an email to some friends and colleagues asking for them and suddenly became almost viral. They received hundreds of pictures from all around the country.

Lots of people break relationships too easily. Every day thousands of animals are abandoned and sacrificed. Sponsor it for only 6 € per day or adopt it. It needs you.

Agency: Contrapunto Barcelona
Client: F.A.A.D.A Fundación
Creative directors: Tomás Oliva / Manuel Padilla
Copywriters: Emma Piquer / Aleix Bou
Art directors: Deny Zatariano / David García

Amnesty International!

Agency: Ruiz Nicoli Líneas Madrid
Client: Amnesty International
Copywriter: Álvaro J. Urueña
Art Director: Alex Canora
Executive Creative Director: Delfín Martín

Sanex ad goes live!

How do you turn 100 virtually naked strangers into beautiful mesmerising skin cells? See how Director Lucy Blaksted, well known for TV series 'Imagine', achieved it over a three day shoot at Pinewood studios, with a crew of 45 including four skin airbrush artists and divers to film skin cells underwater. The Sanex advert to celebrate skin has gone live today on - a UK exclusive!

Ambi pur!

Client: Sara Lee Singapore
Agency: Grey Global Group Singapore
Client Service: Jimmy Teo, Cindy Khaw
Executive Creative Director: Jeff Orr
Creative Directors: Koh Hwee Peng, Justin Lim
Photographer: Photolibrary, Corbis, Ric Tang/Shutterbug
Retoucher: Felix Wang Digital Imaging

Obesity is suicide!

Line reads: "Obesity is suicide. But it doesn’t have to end this way. Find out how bariatric surgery can help. The Northern Bariatric Surgery Institute."
Agency: Blattner BrunnerAgency
Client: The Northern Bariatric Surgery Institute
Art Director: Brandon Knowlden
Art Director: Doug Dean
Writer: Ray Pekich
Photographer: Ric Evans
Retoucher: Dwight Pritchett

Thursday, December 14, 2006

Living skin!

Sanex is creating a beautiful film that transforms over 100 bare people into living skin cells.
For their new brand campaign Sanex shows how it is different from other skincare products, because it works with your skin's natural processes to keep it at its healthy best. The first released stills from the TV shoot with over 100 bodies imitating skin cells. Watch out for more stills and behind the scenes movies in the next few weeks.


This action consisted of three different child faces of various ethnic backgrounds: Asian, Black and Indian. The mouth had an opening just where the coin to release the supermarket cart is inserted. Each coin would symbolically feed a child. Under the image could read: "You can feed a child for two days with what you spend renting this cart.Help"

Monday, December 11, 2006

Karstadt Quelle Insurance

Smart and effective ambient idea for Dental implant insurance.
Agency: JUNG von MATT, Hamburg
Creative Director: Deneke von Weltzien
Art Director: Jan Knauss
Copywriter: Thies Schuster/Max Biedermann
Photographer: Chon Choi
Typographer: Anke Borchers
Producer: Marcus Loick


Interesting campaign. The line reads "Don't be afraid"!
Anyone knows the agency?


Shocking creative! But not for this brand! Any comments???
Agency: Saatchi & Saatchi, Guangzhou, China
Creative Director: Polly Chu
Art Director: Darren Cheung
CopyWriter: Black Wu

Oil of Olay!

An ad for Oil of Olay by Saatchi & Saatchi, Germany. Quite interesting!

Friday, December 08, 2006

Starlight Cinema

The line reads "The largest Outdoor Cinema Festival in Asia 1-19 August Sentul Park, Kuala Lumpur 27 Sept - 7 Oct The Padang, Singapore. "

Agency: BatesAsia, Malaysia
Executive Creative Director: Ajay Thrivikraman
Creative Director / Art director / Copywriter: Roni Johann

Monday, December 04, 2006

Punk Bike

This was a poster done for a 11 stage mountain bike race with no rules called "The Punk Bike ". If the ride doesn’t kill you, the after-party will.
Agency: Blattner BrunnerAgnecy
Art Director: Steve Farrar
Writer: Ray Pekich
Photographer: Walsh Photography

Wednesday, November 29, 2006

This is really a smart idea!

Take a closer look. They have planted the stain much before the bill board. As you drive past you will see the shirt without the stain. The line reads "Comes out this fast". Done by Saatchi & Saatchi, Buenos Aires.

AEG Airmax

It's really a smart and simple idea for a vaccum cleaner. Do you get it?
Credits: BBDO, Germany. Via

Grey’s Parodontax campaign is a mouthpiece for preventing bleeding gums!

Did you know most people will experience some sort of gum disease in their lifetime? That’s why once you notice your gums are bleeding, you shouldn’t delay, but have them attended to right away.

Bleeding gums usually are a sign of gum disease. In most cases, it’s an indication of gingivitis, a condition where the gums are inflamed. Gingivitis can develop into periodontal disease where bacteria infects the gums and tissues in your mouth. If left untreated, it can result in one’s teeth falling out.

Parodontax is a unique sodium-bicarbonate based toothpaste that contains natural herbs such as rhatany, chamomile, echinacea, mirra and mint. It reduces bleeding gums and prevents gingivitis and periodontitis.

“People with bleeding gums often don’t know what to do,” says Subba Raju, CEO of Grey Global Group Singapore. “Most tend to ignore it. Only when it becomes worse, do they do something about it.”

“This new campaign for Parodontax raises the awareness for preventing bleeding gums. It tackles a very difficult problem in an engaging way,” continues Raju. “We want people to take an active step. Brushing with Parodontax helps reduce gum bleeding. Seeing your dentist, ultimately, is the best.”

The Parodontax campaign breaks nationwide across specialist dental clinics and on 12-sheet posters in MRT stations.

For more information about Parodontax or the campaign, contact Subba Raju at or call (65) 6511 7600.


Client: GlaxoSmithKline Singapore
Agency: Grey Global Group Singapore
Client Service: Jimmy Teo, Cindy Khaw
Creative Directors: Koh Hwee Peng, Justin Lim
Art Directors: Elsa Peck, Koh Hwee Peng, Nick Tan
Copywriter: Justin Lim
Photographer: Photolibrary, Ric Tang/Shutterbug
Retoucher: Evan Lim/Magic Cube

Sony Vaio!


When it came time to introduce the Sony VAIO brand in Brazil, Marina del Reyagency Ignited Minds was ready to helm the launch. The strategy was to focus on mobility, but since VAIO is a status symbol across Latin America,we also had to convey style and design," says art director Tim Washburn. Being a launch spot, it needed to feel Œbig," adds copywriter JasonCarter. "But we only had two weeks to produce the spot once it was approved.We ended up shooting, transferring and editing in 72 hours in Sao Paulo. Sofar, the results have been favorable. According to Washburn, The commercial was originally slated to run exclusively in Brazil but the client has nowdecided to air it throughout Latin America.

Agency: Ignited Minds Client: Sony Product: Vaio TX Creative Director: Mike Wolfsohn Art Director: Tim Washburn Copywriter: Jason Carter Production Company: Brasilera Filmes Director: Bia Flecha Photography director: Zé Bob Eliezer Post production / 3D: PIX POST Executive Producer: Magda Barbieri / Diego España Producer: Pedro Araujo Sound : Estudio Angels

Sunday, November 26, 2006

Gold's Gym!

Stickers showing two muscular arms were pasted outside the lift doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside of the lift wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open.
Agency: Quadrant Communications ltd.
Copywriter: Amit Acharekar
Art director / Illustrator / Photographer: Sandeep Poyekar
Creative Director: Paul Menacherry

Thursday, November 23, 2006

Interesting idea!

This is an ad for a trendy shoe shop in Berne, the capital city of Switzerland. The ad was printed on paper and was distributed in a restaurant near the shoe shop. The goal was to let the women try on the shoes without leaving the restaurant. The name of the shoe shop and the address are written on the inner sole of the shoe.
Agency: LangGysiKnoll, Berne, Switzerland
Creative Director: Daniela Jakab
Art director: Stephan Wittwer
Copywriter: Lukas Schmid
Photographer: Guy Jost

Game on!

Agency: Contrapunto Barcelona
Creative directrors: Tomás Oliva, Manuel Padilla
Art director: David García
Copywriters: Aleix Bou i Emma Piquer
Photographer: Sergi Pons
Director: Gabe Ibáñez
Música: B.S.O. Dani Espinet i Toni Saigi (Chupi)


Sony Bravia's latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people. What impressed me most was "Behind the scenes" of the film. Here take a look at it!

Monday, November 20, 2006

KFC Puts Ad on the Moon!

I don't know the authenticity of this information, but found it interesting. KFC names EnviroAd as Space Advertising Agency-of-Record after admitting its Area 51 “Face from Space” promotion was “ill-conceived and moronic.”You can read more of this article here.


WWF in the Netherlands launches a climate campaign this week, thanking those who take interest in contributing to the environment. Visitors of are confronted with a 3D giraffe layered ad, leading to an irresistible (free) screensaver. Check it out on and download here.

Agency: Black Magic Marker (

Thank you Femke for sending this!


The line reads "Electricity can be deadly. Epcor"

Agency: MacLaren McCann, Calgary, Canada
Creative Director: Mike Meadus
Art director: Brad Connell & Kelsey Horne
Copywriter: Kelsey Horne & Brad Connell
Photographer: Ken Woo