This is an interesting work done for Help Age India! In India, its a common practice to garland a deadman's portrait. In this ambient initiative by Archies Ltd., on behalf of Help Age India, old people walked the streets holding garlanded photoframes around their faces with a small message at the bottom reading "This is how many families treat their old, while they are alive." Thank you Rohit Srivastava for sending me this!
rohit srivastava
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