After the stupendous success of the two previous commercials ("balls" and "paint") Sony BRAVIA is planning to promote the third installment in the BRAVIA 'colour like no other' advertising campaign. Set to follow in the footsteps of its predecessors the new ad is a closely guarded secret which is currently being shot in New York; 'Gorgeous' director, Frank Budgen, will be directing; and this time the theme is 'play-doh'. Ruth Speakman from Sony will be ‘Twittering’ throughout the filming of the advert, providing early glimpses as the shoot unfolds. Ruth’s experiences live on set can be found at: http://twitter.com/braviaplaydoh. Thanks Clarie for sharing the information.
