Wednesday, September 06, 2006

What are Ideas, Exactly?

I was really excited to see such a response. It was great guys! Thank you all! I wanted it to be more interactive. So guys please send in your comments and suggestions.

Ok. What are Ideas? Jim Rohn once said “Ideas can be life-changing.” It’s true. Ideas are new relationships between the things we know, to make new things that we don’t know. I’m sure that’s a bit confusing. Let me put it this way. It’s that flash of light that lets you see things in a new way. So every idea is a new discovery. If you think now you’ll find new wine from old bottles. George Bernard Shaw explained it even better “If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” "The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." - Leo Burnett. Advertising Ideas are the same, they weave words, images and sounds together in new ways every time to excite, entertain and enlighten the people. So how do we get one?


Alessandro Lima said...

HI Arvind!

Really nice and not so much confusing your post. I had never read this Leo Burnett statement about advertising. But it absolutely makes sense.

Keep on writing.

And showing these wonderful ads we have here at the Creative Criminal.

[ ]' s

Rishe said...

Hey Arvind! This is great Blog indeed! Kudos! Talking of Ideas, an advertising guru that one had the pleasure of being a pupil to: Sam Rufus once said, an Idea's about 'Putting Commonplace to Context'; something exhibited in so brilliant and lucid a fashion by Thanda Matlab Coca Cola and Fevicol Ka Jod, that it has really - 'Rocked'. Echoing the thoughts of the legendary Leo Burnett.

COCC (an ode to the acronym era in Indian Cinema) is a great Blog Idea! Keep it up!

Anonymous said...

how do we get ideas? i think that through good information. knowing the needs of the past&present may leed to anticipating future ones. and it may lead to new ideas precisely by connecting past-present-future. just a thought:) i'm not an expert:p

Anonymous said...

I believe if I have an idea and you have an idea and we switch/share ideas. I think we then have three ideas apiece. I have my idea, (if i truly understand you) I have your idea and as we humans often do I filter your idea through my own set of sensibilities and graft my opinions onto your idea creating yet another idea.

Anonymous said...

gud work too...That was nice readin that...but what u hv put up here is just the theoretical explanation behind ""idea""...when it comes to practical situations...what are the techniques for implementing??

do enlighten us...

And keep blogging...with ur good work going!

AD Agency said...

I understand your philosophy regarding the sharing of apples/ideas to generate more, bigger, better, grander - but I feel as if the notion that anyone may generate such creative genius may be exagerated.
I have always been intrigued with advertising and feel that the passion we share is rather unique. To elaborate: similar to a teenager listening to Led Zeppelin's "Stairway to Heaven" for the first time, when I first saw this 1997 Apple Computer advertisement, I felt the awe:
"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes - the ones who see things differently. They're not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing that you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think that they can change the world, are the ones who do."

I have the video if you care to view it - it is a rather popular commercial, however, so I assume you have come across it. But here is my proposition: I have a fantastic archive of interesting creative executions, how would I go about letting you see them so that you may post the ones you like?

Anonymous said...

Detach your mind from the real world and try to think of other thinks you probably need to built from things you already know, them combine them.
It's very hard.

Great blog, indeed. Keep it clear :]


Rasika said...


Totally un-related question. I am Indian but been living and working in Aus for the last 9 years and I want to make a move back home. I'm a strategy planner with Y&R here. Do you have any words on wisdom as to how I should go about finding work in Delhi? Would you have contacts for recruiters you wouldn't mind sharing with me? Thanks!!

Anonymous said...

provoking changes around yorself helps keeping your mind open for new ideas

Krishnabhaskar Mangalasserri said...

Hey arvind ..
what happened?..where are you these days,,,


V said...

aey ... kewl blog!

if wanna know more abt ideas read 'out of mind'a tiny book by richard bach!

Anbunesan said...

hi ....

Im the fan of creative criminal's...

Anbunesan said...

Hey Arvind! This is great Blog indeed! Kudos!

Infact im the grt fan of this blog.. keep posting.


AMNY said...

Your blog is very interesant. Kisses

Good and original ads.

Jim Mitchem said...

Arvind -
I came across your site tonight and wow - I'm floored. What a great collection of ideas. I invite you to visit my website which alludes to much of what you talk about in your blog. I'd even go one step farther and say that ideas are simply groups/chunks of data - or, as Plato talked about, FORMS. You're in India. I'm in North Carolina. I say chair and you know what I'm talking about. Why? Because we each have the same idea of the meaning of the word chair. But if I say Lazy-Boy, how do you recognize the parallel between that and a picnic table bench? Because of the form we connect each idea to. It's not unlike a pyramid - where the universal form is at the top of the pyramid - regardless of how you visualize/see that form. The idea/concept is the same to everyone. So how do we get ideas? We look to the forms. We find the universal truth in things first, and go from there. Easy! :)

Incidentally, I've had that Burnett quote on my website for years. It's outstanding.

Jim Mitchem said...

The answer to your question can be found in Plato's Republic. We create ideas through the use of Forms.

Incidentally, I have been using the Burnett quote for years. It's so freaking true - and so freaking simple.

DHaNU . M said...


Anonymous said...


first of all I'd like to tell you how much I enjoy reading (and seeing) this spectacular blog of yours..
it's really great to know that when I want to see some great ad work or get inspired for new ideas of my own I can come here and take a look at this bunch of fabulous articles you've put together for us to see

thanks for that :)

about this post in particular,
I found it very interesting and enlightening and am willing to read more about ideas, so I'll looking forward for a new post on this.

keep it up

Shirika said...

You are one of my absolutely fovourite-blogs and I visit it many times a week since about a year ago! I just wanna say that I really love it, and say thank you and keep it up! :-)

Oren Fox said...

Hey Arvind ..
First i must say thank you 4 all these amazing ad you post here

Im working as a copywriter in israel and your blog just inspire me.
I come here every day to open my mind and to get insperation from ads around the globe ..

Thanks again
Oren Fox, Israel.