Pepsi - Dare for more!

Titles: "Surfer", "Climber" and "Boarder"
Creative Directors: Veikko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Dietmar Neumann Beratung: Heike Flottmann, Annika Lauhöfer
Art Buying: Birgit Paulat
Production: Stefan Kranefeld Imaging, Düsseldorf
Agency: BBDO Germany

They´ve just won the Grand Prix at the Epica Awards. The motifs are inspired by the famous Pepsi-Logo in red, white and blue and show adventurous pictures. Thanks Markus for sending me the ads.

Jump higher!

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Executive Creative Director: Urs Schrepfer
Art Director: Marietta Albinus
Copywriter: Martin Stulz
Photographer: Markus Weber
Via: I believe in adv

'Good things come to those who wait'. - Guinness Commercial!

Title: Tipping Point

Agency: AMV BBDO

Back with a bang!

Interesting campiagn! Thanks Varun for sending it!

Sony Bravia - The latest!

After the stupendous success of the two previous commercials ("balls" and "paint") Sony BRAVIA is planning to promote the third installment in the BRAVIA 'colour like no other' advertising campaign. Set to follow in the footsteps of its predecessors the new ad is a closely guarded secret which is currently being shot in New York; 'Gorgeous' director, Frank Budgen, will be directing; and this time the theme is 'play-doh'. Ruth Speakman from Sony will be ‘Twittering’ throughout the filming of the advert, providing early glimpses as the shoot unfolds. Ruth’s experiences live on set can be found at: http://twitter.com/braviaplaydoh. Thanks Clarie for sharing the information.

Battle for the Bronchs!

Battle for the Bronchs is an interactive comic book combining live action video set in an illustrated city inside a pair of lungs: www.battleforthebronchs.com.au An asthma awareness campaign created by TEQUILA Australia for Glaxo Smith Kline, Battle for the Bronchs is aimed at young people who may suffer from asthma but tend to ignore the warning signs and avoid traditional health management messages.Told in four video episodes with original games controlled by breath (through the computer microphone) Battle for the Bronchs follows the tale of shy Alvie Oli and his mentor Deep Bref who must rise up against the evil Hack Weezer and the Trigger gang to take control of the Bronchs.

Take a Shower!

Alex Redmond from New Media Strategies sent me the winner has been announced for the Young Creatives Competition: Film sponsored by Nokia Nseries that was part of the recent International Advertising Festival in Cannes, France. Italy ran away with this year’s medal Now that the contest has concluded, there is some great footage both at the competition’s site as well as the reality-TV style footage on YouTube (http://www.youtube.com/user/localtheory). The YouTube videos include John Jackson from MTV explaining to the 20 teams their 48-hour mission, all 20 team submissions and some very interesting interviews with marketing icons, like Bob Scarpelli, who talks about the state of mobile advertising. In true documentary style, there is some hilarious behind-the-scenes footage at the YouTube page also, that you won’t find anywhere else.

Konakai - Sushi!

Creative Director: A.M. Spiliotopoulou
Copy: A.M. Spiliotopoulou
Art Director: Yanna Polydouri
Photographer: George Drakopoulos
Food Stylist: Tina Webb
Illustrator: Konstandinos Protogeridis
Acount: Evita Kalogiorga, Tina Spanomaniki
Agency: Lowe Athens

BROAD SHOULDERS!

ChallengeOptimus is a mobile phone company based in Portugal. Their task was to create a brand experience targeted to young people within a big music festival context. They provided a solution by a service called “Broad Shoulders”. Ten big men offered their Broad Shoulders for people to climb in order to see better the concerts or just to find a lost friend amongst the crowd. This service was greatly accepted by young people, creating word of mouth in the three days of the music festival as more people were asking for the Broad Shoulders service.

Advertising Agency: Torke Stunt

Creative Directors: André Rabanea, Pedro Alegria

Art Directors: Hugo Tornelo, João Pereira

Copywriter: Gustavo Blanco

Fedex - Express!

Brilliant thought!
Creative: Nicholas Tasker

Cannes Lions 2005 I Fedex - just in time...

Countdown for cannes.... Jus' saw this interesting piece of work...

Karen Ann Fisshing Charters!

Advertising Agency: Team Eastern Block ~ Agency website: http://www.teameasternblock.com/ ~ Creatives directors: Vladislav Ivangorodsky, Marcin Markiewicz ~ Producer: Jermy Foxovich ~ Editorial: Red Car, New York ~ Editor: Edward W. Einhorn ~ Director: Vladislav Ivangorodsky, Marcin Markiewicz ~ D.P: Vladislav Ivangorodsky, Marcin Markiewicz ~ Music House: The Horse

Columbia Sportss Wear!

Ben Carter from Borders Perrin Norrander (www.bpninc.com) sent me this commercial which they've done for Columbia Sportswear. Using the company president to promote a product is nothing new. Using cutelittle animals is nothing new. Using cute little animals to hump the leg of the company president...now that's uncharted territory says Ben Carter. Check it out.

Puebla Express Car Service!

To help Puebla Express Car Service reach customers, we partnered up with Kate Kearney's, a local bar. Then we combined their two business cards: on one side of the card is Kate Kearney's information, and on the otherside is Puebla Express Car Service's information.

Advertised brand: Puebla Express
Advert title(s): Bar
Advertising Agency: Team Eastern Block
Agency website: http://www.teameasternblock.com/
Creative director: Marcin Markiewicz, Vladislav Ivangorodsky

Oral-B Mouth wash!

Title: Telephonic List
Client: Oral-B (mouth wash)
Tagline: Against bad breath
Creative Director: Ruy Lindenberg
Art Director: Adalberto Santana

Nike Momentum!

Director Nacho Gayán goes underground to offer us a totally different look
of the sports world. Outside big stadium and crowds, the ultimate challenge
is to face your inner fears, gaining success and respect among equals.

100 gipsy drummers get together with world class athletes in the new Nike’sad. The film introduces us into industrial settings and marginal stages toview a tension charged fight. The atmosphere´s intensity grows at thestrong beat of the public clapping and the occasional defying shouts thatcontenders address to each other.

Client: Nike
Agency: Villarrosàs
Creative directors: Oriol Villar / Fernando Codina
Art director: Enric Soldevila
Copywriter: Tuning
Account executives: Pablo Zea / Juan Badilla
Agency producer: Melanie Andrada

Toys"r"us!

Florian Meimberg, Creative Director, Grey Worldwide GmbH sent me this interesting piece of work which they did for Toys'r'us!

Greenpeace!

Mireia Regàs from Tiempo BBDO sent me this interesting new interactive campaign they did for Greenpeace.

Nikon Coolpix!

Agency: Duval Guillaume Antwerp
Client: Nikon Europe
Client contact: Martina Beckmann
Accounts: Alex Stergialis/Eva D'Hondt
CD: Dirk Domen/Geoffrey Hantson
Creatives: Sam De Vriendt/Bart Gielen
Photographer: Tom Nagy
Post Production: Gloss/Foyer Digital

Schweppes Fruit Carbs!!

Agency: Duval Guillaume Antwerp ~ Client: Schweppes ~ Client contact: Nathan Axford ~ Account Director: Katia Strauwen ~ CD: Dirk Domen/Geoffrey Hantson ~ Creatives: Dirk Domen/Geoffrey Hantson/Tom Van Daele ~ Production company: Bingo Family ~ Producer: Jerome Millet ~ Director: Rene Eller ~ Post prod: Nozon ~ Sound: Sonic Music

Nezeril!

Mark Ardelius from Åkestam Holst, Stockholm, Sweden sent me this interesting piece of work for Nezeril (AstraZeneca).
Art Directors/Copywriters: Fredrik Josefsson, Lars Holthe, Johan Baettig
Ad assistants: Kenna Magnusson, Marcus Wallander
Published: April 2007

Cannes Young Creatives Contest 2007

Mudra Team Wins the AAAI-Cannes Young Creatives Contest 2007
Arun Chakkravarthy, Mohan Jo Manjooran and Mukund Olety of Mudra, Chennai were adjudged the winners in the national creative initiative taken by the Advertising Agencies Association of India (AAAI) and supported by THE TIMES GROUP.
It is also a matter of pride that the Mudra team which AAAI has selected, through a contest will be the official Indian team to take part in the Young Creatives Contest 2007 at Cannes. The winning team will be flying off to the Cannes Advertising Festival in June and to compete with other teams from all over the world in the prestigious International Young Creatives Contest.
Well done Arun and team! Keep Up the good work!

Save The Children!

All the childhood should be like a fairytale. But there are several children that instead of living in a tale, live trapped on a nightmare due to the unfair difficulties present on their lives. Taking that under consideration, famous fairytale were transformed into nightmares showing that harsh reality. This campaign tries to seek volunteers to the cause.

Agency: Contrapunto Barcelona

Client: FAADA

Art Director: Deny Zatariano

Copywriter: Emma Piquer

Creative Directors: Tomás Oliva / Manuel Padilla

Illustrator: Carlos Ruano

Magic Bricks!

The creative, made by Mudra's Delhi branch, shows a young man, who seems to be napping at home, caught off guard, by a mobile call from his boss. He tells his boss that he is searching for his home, and won't be able to come to office. He even swears by his wife, that he was not fibbing about his house hunting. The camera then zooms onto his laptop, where it shows him actually surfing the MagicBricks.com site, with the tagline -- "Ghar Baithe Ghar Dhoondo." (Sitting at Home, Find your Home). Thank you krish for sending me this commercial!

Millimetres Matter!

Samsung Mobile, to promote their newest range of slimline phones - the Ultra Edition II they lauched this viral ad which went live at 00:01 on Tuesday 1st May. The film, ‘Millimetres Matter’, aims to capture the distinctive slimness of the Ultra Edition II handsets in the balletic grace and beauty of the natural world under the microscope. Illustrating insects up close and personal, whilst playfully including a selection of minute pies and desserts - the result is a microscopic pie fight recorded on film. Thank you Claire Watson from Immediate Future Ltd for sending me this work.

Eye On Asia!

Grey Global Group has just completed its second in-dept Eye On Asia study on consumer insights and trends across the region. Along with it is a brand new ad campaign, created by Grey's Regional ECD Todd McCracken and his team of honchos. Here are the ads, each artfully crafted and bringing a stimulating consumer insight to life.

Credits
Creative Director: Todd McCracken.
Writers: Todd McCracken, Craig Love Mahesan M., Justin Lim (India ad)
Art Directors: LenCheeseman, Todd McCracken
Designers: Andy Salisbury, Alex Gallacher (India), Amanda Oliver (HK, Gandhi, Japan) Jason Bowden (China/India)
Typographers: Hayden Doughty
Illustrators: Nigel Buchanan (Korea, Japan), Ev Purdie (Bartender), David Partridge (Dragon), Andy Salisbury (Gandhi), Simon Cohen (Singapore)
Photography: Steve Bonniface (India)
Stylist: Kenzy Cheeseman (India)

Ambush marketing at its best!

Thank you Eklavya for sending me this interesting piece of communication which was found in Mumbai, India. Jet Airways, one of the leading Airways in India anoounced to their customers that they have changed. Kingfisher Airlines, on top of it whipped them by saying "We made them change".

AMAM!

Text in the card:
Wet your finger and rub to find out what millions of women feel
After following the instructions, thanks to a special ink, the word NOTHING appears underneath.
Text back of card:
Over two million girls suffer genital mutilation every year. The AMAM association has very few members and strictly limited funds, for which reason it had to run a campaign with few resources but convincing, with a high profile. This is why a free postcard was chosen, to be distributed at strategic points where the target audience was to be found: arthouse cinemas, theatres, galleries, etc. The postcard’s impact was visible very quickly, with donations, e-mails and even mentions in the media.
Agency: Contrapunto Barcelona
Client: AMAM España
Creative Director: Tomás Oliva, Manuel Padilla
Art Director: Lorena Martí
Photography: Guixa

Lazer Flowerpot!

Tim Willems sent me the new commercial by Duval Guillaume Antwerp for Lazer Helmets. Lazer Flowerpot:A flowerpot falls to its death, but not before seeing its life flash before its eyes... The final shot is filmed at 3000fps and is best viewed here to see it in more detail

Client: Lazer Helmets ~ Agency: Duval Guillaume Antwerp ~ Account: Matthieu de Winter ~ Creative Directors: Geoffrey Hantson, Dirk Domen ~ Copywriter: Alexander Goulart ~ Art Director: Veerle Vandenbroucke ~ Production Companies: Crafted Films, I-Movix, Equinoxe ~ Director/Producer: Tiago Mesquita for Crafted Films ~ DOP: Patrice Michaux, Francois Schmitt, Tiago Mesquita ~ Production Manager: Will Applebee ~ Music: Original soundtrack by Tiago Mesquita ~ Visual FX Supervisor: Ronald GrauerWater ~ Special Effects ~ VFX: Yannick Lietard

Death of ideas!

This latest project for Getty Images done by Heye Team. They sent out 7500 offline packets to promote the website www.ideenfriedhof.com. The website is only available in German, which speaks abou the death of ideas. The translated version of the letter reads "It is with deep sadness that we acknowledge the death of your idea. Beloved ideas are often torn from this world far too soon, and whether these unexpected farewells are at the behest of consultants, creative directors or customers, the pain is always real.

Perhaps your grief will be easier to bear if you know that others share in it -thousands of ideas die each day. Join our large, grieving community at www.ideenfriedhof.com and commiserate with friends over the grandeur of your idea. To find peace, please use the enclosed memorial park, which will make your desktop a place of solemn reflection.

You’ll realise how good it feels to let go. Wonderful days with beautiful new ideas lie before you. Our online catalogue ‘One Life’ will show you the latest and most important visual trends and will inspire you to fresh, stunning ideas. "

Small Condom Ad!

This creative won the 2nd prize for a nation-wide contest conducted by Brand Equity. 'Small Condom Contest'

Copywriter: Viswaprasad Raju
Art Director: Ramakrushna
Photography: Sridhar

Launching soon...

Polaroid!

Polaroid replaced mirrors in shopping malls and business centers with instant cameras, to reinforce the brand concept of instant images.

Agency: Santa Clara, São Paulo, Brazil
Creative Director: Fernando Campos
Art Director: Kika Botto
Copywriter: Mariana Borga
Photographer: Geison Genga

Yo Tomo!

Nice art! Anyone know the agency?

Nescafe!

The line reads "Nothing wakes you up as Nescafe."
Advertising Agency: McCann Erickson, Chile
Creative Director: Rene Moraga

Alka!

Advertising Agency: Leo Burnett, Chile
Creative Director: Hector Orellana
Art Director: Gabriel Cantallopts
Copywriter: Gonzalo Vega
Illustrator: Leonidas Marabolo

Extra Virgin Olive Oil!!

Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Directors: Nizar Swailem, SM Ziyad
Copywriter: Ash Chagla
Illustrators: Mahesh Kubal, Nizar Swailem
Photographer: Tejal Patni

Sky TV!

The line reads - “If you don’t like hair on the tongue. Jimmy Live Show.”
Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Luca Albanese / Francesco Taddeucci
Art Director: Arturo Vittorioso
Copywriter: Jorg Riommi
Photographer: Riccardo Bagnoli

Happydent!

This is a hilarious Commercial about how Indian light up their city. Presented by Happydent White Chewing Gum.

Portfolio Night 5!

David Neumann, Interactive Director at www.ihaveanidea.org sent me the latest info about Portfolio Nights. They have signed legendary 1970s hard rock band Burn Back, to headline Portfolio Night 5 which will happen on May 3rd 2007.

ihaveanidea’s Portfolio Night 5 is the world’s largest simultaneous advertising portfolio review, featuring a uniquely designed portfolio review process in a “speed-dating” setting. The event helps students and aspiring young creatives around the world break into the ad industry, and involves the top creative directors in each participating city. For more info click here.