Battle for the Bronchs!

Battle for the Bronchs is an interactive comic book combining live action video set in an illustrated city inside a pair of lungs: www.battleforthebronchs.com.au An asthma awareness campaign created by TEQUILA Australia for Glaxo Smith Kline, Battle for the Bronchs is aimed at young people who may suffer from asthma but tend to ignore the warning signs and avoid traditional health management messages.Told in four video episodes with original games controlled by breath (through the computer microphone) Battle for the Bronchs follows the tale of shy Alvie Oli and his mentor Deep Bref who must rise up against the evil Hack Weezer and the Trigger gang to take control of the Bronchs.

Take a Shower!

Alex Redmond from New Media Strategies sent me the winner has been announced for the Young Creatives Competition: Film sponsored by Nokia Nseries that was part of the recent International Advertising Festival in Cannes, France. Italy ran away with this year’s medal Now that the contest has concluded, there is some great footage both at the competition’s site as well as the reality-TV style footage on YouTube (http://www.youtube.com/user/localtheory). The YouTube videos include John Jackson from MTV explaining to the 20 teams their 48-hour mission, all 20 team submissions and some very interesting interviews with marketing icons, like Bob Scarpelli, who talks about the state of mobile advertising. In true documentary style, there is some hilarious behind-the-scenes footage at the YouTube page also, that you won’t find anywhere else.