This Brilliant guerilla campaign was done to draw people’s attention on the drinking water problem: on World Water Day. More than 500 “Green Belgium stickers” are being stuck in washbasins in cinemas, pubs, restaurants, public toilets, universities, stations, cultural houses etc. The stickers appear this week in 9 Belgian cities and in Mexico City (where the 2006 World Water Forum was held).
Credits:
Product: Green Belgium
Title: Washbin
Agency: Duval Guillaume Antwerp