confession by a creative criminal
It seems like an Ad for ING- its a bank/financial institution..prolly the ad aggency wanted to convey the carefree mind of a child for customers of ING group!
I think its for ING, who are into insurance. So maybe the idea is that even when you're gone, it would cover your loved ones, and won't let their lives fall apart like that of the street kid below the newspaper.
Yep, ING in a insurance/financial company.I think the ad asks parents to think about their children future. Maybe a program to save money for College ?Maybe it's about growing while sleeping ? ING give high interest rates on saving accounts... The ad remembers to all parents that their kids will remain their baby forever.I like the idea of being covered, as M said.That's a good one !
ING does financial services, so I am guessing retirement savings
Ing's current tag line is save your money. This ad is showing that if you keep your money in a safe place, your children will also be safe and sound, not sleeping on the street.
Disgusting!Nor funny in any way. Nor a great ad. Making fun with people living on the border of our society.For me this ad says: "If that person lying down here, drunk, freezing, in a quite bad condition, would have used our financial services, he wouldn't have to sleep on the street."Unethically.Perhaps a photomontage? From a NGO?
May also be that, we cover everyone even this man in the street?
i think it says you can sleep like a baby w/o worries if you invest using ING facilities....
seems like ING saying that with their offerings, good care & meetle will b taken for your offsprings !
i think it meant that with ING, you can become as carefree and sleep as sound as a baby
if you choose ING , you may endup like this ?!
The man once had a dream as a baby. He's grown up into a bum.
i guess the meaning is:If u've planned yr finance buying insurance early in yr life, you will not end up being a begger in the street.
I know chinese and the tag line on the newspaper reads: every adult was once a beloved child of their parents.
My God. Fourteen people criticising the ad, and the last is the only one who can read the text. Amazing.
I wanna ask for the complete link for the ad and also is there any other similar ad for the ING campaign?Thanks
hii work for ING. this is an ad for a child protection insurance plan. the idea, i think, needs no explanation.
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